Interactive Custom Shirt Website Build

The goal is to launch a casual-looking yet polished online space where men can design and order silk or cotton shirts that fit perfectly. The heart of the site is an interactive measurement wizard: step-by-step prompts (neck, sleeve length, chest, etc.) that store a shopper’s profile and drive live size visualisations so they feel confident hitting “Add to Cart.”

A friendly tone should run through the layout, colours, micro-copy, and iconography. Think clean typography, warm imagery, and an intuitive flow rather than anything overly formal or glossy.

For clarity, here’s exactly what I need delivered:

• Product catalog that supports multiple fabrics, collar/cuff options, and real-time price updates
• Measurement guide plus the full interactive measurement system (desktop & mobile)
• Fabric catalogue with zoomable swatches and filtering
• Design-variation module so users can switch collar styles, buttons, and monograms on the fly
• Secure payment gateway integration (Stripe or similar) with order confirmation emails
• Customer-facing pages: Contact/Support and Testimonials
• Responsive build, SEO-ready URLs, and basic on-page optimisation

A staging link throughout development keeps feedback fast. Code should be clean, commented, and transferable to any standard hosting stack (Laravel, Django, React, Shopify custom theme—open to what you’re most efficient in, provided the measurement wizard remains smooth).

Acceptance is complete when:
1. A new visitor can pick a fabric, enter measurements, customise details, pay, and receive an order confirmation without errors.
2. Admin dashboard exports orders with full spec sheet and customer profile.
3. Site scores 90+ on Google Lighthouse mobile performance.

Looking forward to seeing this vision stitched together online.