Instagram/Meta Ads Specialist for Saree E-commerce

I am launching a new premium yet affordable saree e-commerce brand in India.

I am looking for an experienced Meta/Instagram Ads specialist who will be responsible ONLY for running and optimizing Instagram/Facebook advertising campaigns for my saree website.

I already have a separate person handling my website/API/Instagram-to-WhatsApp setup. Your responsibility will be focused on:

• Meta Ads
• Instagram Ads
• Campaign setup
• Audience targeting
• Creative testing
• Retargeting
• Conversion optimization
• Scaling winning campaigns
• Weekly performance reporting

BUSINESS:

• Product: Premium/designer sarees
• Market: India
• E-commerce website: Shopify
• Sales channel: Website
• Primary acquisition channel: Instagram/Meta Ads
• Payment: Prepaid + COD
• Main objective: Maximize prepaid orders

INITIAL AD BUDGET:

₹10,000/month initially.

If the campaigns demonstrate good performance, I can increase the advertising budget to:

₹20,000 → ₹30,000 → ₹50,000+ per month.

However, I want to scale based on actual performance rather than spending blindly.

TARGET:

My initial target is to work toward approximately:

₹30,000–₹50,000 monthly revenue

from approximately ₹10,000 advertising spend.

I understand that this is a target and not a guaranteed result. I want a freelancer who can test, optimize and work toward this ROAS.

IMPORTANT:

I do NOT want someone who simply boosts Instagram posts.

I need someone who understands Meta Ads Manager and e-commerce conversion campaigns.

RESPONSIBILITIES:

1. META ADS SETUP

Set up and manage:

• Meta Business Manager
• Ads Manager
• Instagram advertising
• Facebook advertising where useful
• Sales/Conversion campaigns
• Retargeting campaigns
• Catalogue/product ads where appropriate
• Website conversion tracking

2. CREATIVE TESTING

Test different formats:

• Reels
• Product videos
• Model videos
• Product images
• Carousel ads
• UGC-style videos
• Collection/product ads

I will provide product photos/videos where required.

The freelancer should recommend:

• Which products to advertise
• Which creative formats to test
• Ad copy
• Headlines
• CTA
• Offers
• Audience strategy

3. PRODUCT TESTING

I have multiple sarees/products.

Do not advertise everything equally.

Identify which products generate:

• Product views
• Add to carts
• Checkouts
• Purchases
• Lowest cost per purchase
• Highest ROAS

Then move more budget toward winning products.

4. PREPAID ORDER FOCUS

My priority is PREPAID ORDERS.

The freelancer should help structure campaigns/offers to encourage customers to complete prepaid purchases.

Possible offers may include:

• Prepaid discount
• Free shipping for prepaid
• Limited-time prepaid offer
• Bundle offers

The exact offer will be decided based on the economics of the business.

5. RETARGETING

Create appropriate retargeting campaigns for:

• Website visitors
• Product viewers
• Add-to-cart users
• Checkout users
• Instagram profile visitors/engagers
• Video viewers

Use different messaging for warm audiences rather than showing everyone the same advertisement.

6. TESTING BUDGET

I want a controlled testing approach.

Do not immediately spend the entire budget on one audience or one creative.

Test:

• Different creatives
• Different products
• Different audiences
• Different placements
• Different offers

Then shift the budget toward the campaigns that produce actual purchases.

7. PERFORMANCE TRACKING

Track:

• Ad spend
• Impressions
• Reach
• CPM
• CTR
• CPC
• Landing page views
• Add to cart
• Checkout
• Purchases
• Cost per purchase
• Revenue
• ROAS
• AOV
• Prepaid orders
• COD orders

8. WEEKLY REPORT

I want a simple weekly report explaining:

• How much was spent?
• How many orders were generated?
• How much revenue was generated?
• Cost per purchase?
• ROAS?
• Prepaid vs COD?
• Which products performed best?
• Which creatives performed best?
• Which campaigns should be stopped?
• Which campaigns should be scaled?
• What should we test next?

I don't want only screenshots from Ads Manager.

I want actual analysis and recommendations.

9. SCALING

If the initial campaigns perform well, gradually increase the budget.

Example:

₹10K → ₹15K → ₹20K → ₹30K → ₹50K+

Do not aggressively scale a campaign if doing so destroys its profitability.

10. WEBSITE CONVERSION FEEDBACK

If you identify problems that are preventing purchases, tell me.

For example:

• Product page issues
• Poor product images
• Weak offer
• Poor CTA
• Checkout friction
• Lack of reviews
• Pricing problems
• Trust issues

I have another person handling website/API development, so you only need to provide recommendations rather than develop the website.

MONTHLY FREELANCER FEE:

Maximum initial management fee:

₹10,000/month.

IMPORTANT:

The ₹10,000 freelancer fee is separate from the advertising budget.

Example:

Freelancer management fee = ₹10,000/month
Advertising budget = ₹10,000/month initially

If performance is good, the advertising budget can increase.

I am open to continuing long-term if the freelancer demonstrates good performance and communication.

WHO I AM LOOKING FOR:

• Meta Ads specialist
• E-commerce experience
• Fashion/e-commerce experience preferred
• Indian market experience preferred
• Experience with conversion campaigns
• Experience with prepaid/COD businesses
• Strong understanding of creative testing
• Strong understanding of ROAS and CPA

NOT REQUIRED:

• Website development
• Shopify development
• API development
• WhatsApp automation
• SEO
• Google Ads

This project is specifically for:

META / INSTAGRAM ADS.

APPLICATION QUESTIONS:

1. How many e-commerce brands have you managed?
2. Have you worked with fashion/saree/clothing brands?
3. What monthly ad budgets have you managed?
4. Provide 2–3 relevant case studies.
5. What ROAS did you achieve?
6. What was the average cost per purchase?
7. Have you managed prepaid/COD e-commerce?
8. How would you approach my first ₹10,000 advertising budget?
9. What would you test during the first 7 days?
10. What is your fixed monthly management fee?
11. Can you provide weekly reports?
12. Are you comfortable starting with a 30-day trial?

IMPORTANT:

Please do not guarantee ₹30K–₹50K revenue from ₹10K ad spend.

I understand advertising performance depends on the product, creative, pricing, website conversion rate, competition and market demand.

I want someone who can systematically TEST → ANALYZE → OPTIMIZE → SCALE.

If the initial ₹10K advertising campaign demonstrates strong economics, I am prepared to increase the advertising budget significantly.

Please send a CUSTOM proposal explaining how you would approach this particular saree brand.