Instagram/Facebook Campaign for Travel Platform

We are launching Travelomore (www.travelomore.com), a new travel platform, and are looking for a hands-on social media freelancer / small boutique team to build and manage our presence, primarily on Instagram, with Facebook alongside it.

Scope
Develop practical social media strategy, content pillars and monthly content calendar
Manage Instagram & Facebook accounts, publishing and optimisation
Create/coordinate 20 feed posts, 10 Reels, 6 carousels and 20 Stories per month
Strong focus on Instagram-native Reels, trends, hooks, short-form video and Stories
Write captions, CTAs and relevant hashtags
Optimise posting times based on performance
Maintain consistent brand identity using the Brand Book
Maintain a shared Google Drive with all final/source creatives, Reels, Stories, copy, calendars and reports
Performance

Weekly review covering follower growth, reach, impressions, likes, shares, saves, comments, Reel views/reach, Story views/engagement and Add to Story/Story shares.

Initial metrics will be tracked as KPIs; realistic growth/engagement benchmarks will be established after baseline data is available.

Please share your portfolio, relevant Instagram accounts managed, Reel examples, monthly fee, and approach to launching a new travel brand.

Before selection: 1 sample post + 1 sample Reel are required.