Instagram UGC Growth Management

I’m looking for ongoing help turning my Instagram feed into a trustworthy introduction for people who have never seen my brand before. The priority is to showcase useful, authentic how-to videos produced by real creators, then amplify that content so it steadily widens our reach and follower count.

Here’s what I need you to handle from end to end:

• Audit the current profile, highlights, and Reels to spot gaps in story-telling.
• Research, shortlist, and reach out to suitable UGC creators—people comfortable filming clear, step-by-step demonstrations with our product.
• Negotiate deliverables, usage rights, and fair rates, then keep comms tidy in a shared tracker.
• Oversee production: make sure each creator’s how-to video stays on-brand, solves a problem for beginners, and is delivered in the right specs.
• Build a posting calendar inside Meta Business Suite (or Later/Hootsuite) and schedule posts, Reels, and Stories for consistent visibility.
• Write concise captions, hashtags, and CTAs that feel helpful rather than salesy.
• Monitor Insights weekly, highlight saves/shares/comments, and suggest tweaks that keep engagement climbing.

Deliverables each month
1. A creator roster with contact status and negotiated terms.
2. Minimum four ready-to-publish how-to videos (vertical, 1080×1920, music licensed).
3. A 30-day content calendar with captions and creative assets.
4. A short performance report summarising follower growth, reach, and key engagement metrics.

If you already work comfortably with Instagram Insights, Creator Marketplace, Canva, and basic video-editing apps, let’s chat about kicking this off right away.