Instagram & TikTok Manager Needed

I run a growing brand that lives on Instagram and TikTok, and I’m looking for someone who can take full ownership of both channels while doubling as a light personal assistant.

Your core focus will be short-form video. Each week I’ll supply raw ideas, product shots, or talking-head clips; you’ll turn them into polished Reels and TikToks that match our style and keep viewers watching to the end. From catchy hooks to on-trend edits, you should be comfortable in tools like CapCut, Adobe Premiere Pro, or similar, and know how to size, caption, and thumbnail for each platform.

Alongside organic posts, I need you to plan and launch paid ad campaigns. That includes setting objectives inside Meta Ads Manager (and TikTok Ads Manager when relevant), building creative variations, tracking performance, and giving me concise reports so we can keep ROI moving in the right direction.

Community engagement is handled internally, but if you’re happy to lend a hand there—or to expand to Facebook or Twitter later on—that flexibility is a plus.

Finally, I’d appreciate occasional personal-assistant help: things like scheduling shoots, coordinating the content calendar, or booking a courier for props. Nothing heavy, just the small tasks that keep everything moving.

Deliverables
• 4–6 short-form videos per week, optimized separately for Instagram Reels and TikTok
• Monthly ad campaigns with weekly performance summaries
• Updated content calendar kept at least two weeks ahead
• Quick turnaround on ad-hoc assistant requests (within 24 hours on business days)

Acceptance criteria: videos must export in 1080 × 1920, stay on-brand, include licensed audio only, and hit deadlines agreed in the calendar.

If you’re ready to create scroll-stopping videos and keep the backend organized, I’d love to hear how you’d approach the first month.