Instagram & Shahongshu Branding Campaign

I’m ready to boost our visibility simultaneously on Instagram and Shahongshu, with brand awareness as the sole, measurable priority. On Instagram, I want a photo-centric feed that feels native, aspirational, and share-worthy. Carousel posts, tasteful UGC curation, sharp captions, strategic hashtags, and regular story reposts should all reinforce a cohesive visual identity.

Shahongshu requires a slightly different voice: product-lifestyle photo notes that blend storytelling with subtle keyword placement and community engagement in comment threads. You’ll adapt each concept so it resonates with its local audience, while retaining the same overarching narrative and look.

Here’s what I need from you:

• A monthly content calendar covering both platforms, highlighting theme, hook, and CTAs for every post.
• Original photo assets or well-curated, properly licensed images edited to suit each channel’s specifications.
• Captions in concise, native-sounding English for Instagram and culturally attuned Mandarin (simplified) for Shahongshu.
• Hashtag and keyword sets tailored to trending, brand-safe niches.
• Weekly analytics snapshots so I can track reach, saves, and follower growth, then pivot quickly if needed.

Content must be scheduled via native scheduling tools or Later/Buffer; no third-party apps that violate platform policies. I’ll provide access to brand guidelines and any existing creative. If you have proven experience growing lifestyle brands on both platforms—especially launching Shahongshu accounts from scratch—let’s talk strategy and timelines.