Instagram Reels Strategy & Editing

I’m ready to turn my Instagram feed into a steady stream of product-focused Reels that educate viewers and gently guide them toward a purchase. To make that happen, I need someone who can look at my current account, map out a clear strategy, and then handle the actual editing of each Reel so the finished clips feel polished, informative, and worth saving.

Here’s what I’m picturing: a short monthly content plan built around my core products and the questions customers keep asking. Each idea will come with a hook, a quick outline for the voice-over or on-screen text, and suggestions for short B-roll shots I can capture on my end. Once I send the raw footage, you’ll cut the clips into a clean, detailed Reel—think crisp captions, subtle motion graphics, and pace that gives viewers time to absorb the information. I typically work in vertical 1080×1920, so familiarity with tools like CapCut, Premiere Pro, or Final Cut is a plus as long as the export is optimized for Instagram’s latest specs.

I’ll measure success by growth in product page taps, saves, and DMs that reference the videos. If analytics show we’re hitting those marks, we’ll rinse and repeat each month.

Deliverables each month:
• A simple, written content calendar (4–6 Reel ideas)
• Final edited Reels, ready to upload, with captions and suggested hashtags
• Basic performance recap after posting, emphasizing what we should tweak next round

If you love turning dense product details into clear, engaging visuals and can keep up with Instagram’s ever-changing best practices, let’s talk.