Instagram Rebrand & 30-Day Launch — Youth Volleyball Tournament Brand

Experience with youth volleyball, club volleyball, tournaments, or other youth sports events is strongly preferred.

I’m looking for an experienced social media strategist/content creator to rebuild and professionally launch the Instagram presence for a youth volleyball tournament brand in Las Vegas.
The goal is to make the account look and feel like a professional, established volleyball event brand before we begin significant outreach to clubs and teams nationally and internationally.
I’m looking for someone who can take the existing account and execute a 30-day Instagram rebuild, including:
Instagram Brand & Profile
- Optimize Instagram bio and profile positioning
- Develop a cohesive visual direction for the account
- Create/update Instagram Highlight covers and structure
- Establish consistent fonts, graphics, layouts and visual style
- Create reusable post/story templates
Initial Content Launch
- Develop the first 15–20 Instagram posts
- Provide captions/content direction for the launch content
- Develop 4–6 Reel concepts/templates
- Create a 30-day content calendar
- Establish content pillars and posting strategy
- Develop a consistent approach to Stories, Reels and feed content
Sports/Event Positioning
I need someone who understands:
1. Youth volleyball or sports/event marketing
2. Short-form video/Reels
3. Sports branding and visual storytelling
4. How to make a local tournament brand look professional and credible to clubs from outside the market
5. Building an audience and credibility before direct club/team outreach
Important: This is not simply a logo or graphic-design project. I’m looking for someone who can help establish the overall Instagram brand, content system and launch strategy, while also producing the initial content needed to get the account moving.
The attached tournament information provides additional background on the brand and 2027 events.