Instagram Product Photo Management

My e-commerce brand’s Instagram feed needs consistent, high-quality product photography handled from concept through posting. The assignment covers the full cycle: planning a monthly content calendar, shooting or sourcing attractive product photos, editing them for a cohesive grid aesthetic, writing engaging captions with relevant hashtags, scheduling at optimal times, and monitoring comments and DMs so every customer feels heard.

The channel in scope is Instagram only; other platforms are already covered in-house. Feed photos are the core focus—no Reels, Stories, or cross-channel assets are required—so attention to lighting, composition, and brand color consistency is essential. Access to tools such as Lightroom, Photoshop, or comparable mobile editors is expected, along with a scheduler like Later, Buffer, or Meta Business Suite.

Deliverables each month:
• A visual content calendar outlining post dates, captions, and hashtags
• A minimum of 20 polished product photos ready for upload
• Scheduled posts loaded into the chosen scheduler for approval
• A brief analytics report summarizing reach, engagement, and next-step recommendations

Approval is complete when all posts are queued, captions proofread, and the analytics template is received.