Instagram & LinkedIn Brand Copy

I run a professional-service firm and I’m ready to raise our profile on Instagram and LinkedIn. What I need is clear, engaging copy that speaks our clients’ language, positions us as a trusted expert, and ultimately grows our follower base on both platforms.

You’ll turn my key ideas and any background materials I supply into platform-specific posts—succinct, hook-driven captions for Instagram and more insight-rich narratives for LinkedIn—while keeping the voice consistent throughout. Hashtags and first-line hooks should be optimised for reach but still feel natural and authoritative.

Deliverables
• 12 Instagram captions with suggested hashtags and visual prompts
• 12 LinkedIn post drafts adapted to the same themes, ready for native upload

Acceptance criteria
• Tone matches a professional-services brand (helpful, credible, never pushy)
• Copy adheres to each platform’s character limits and best practices
• Every post contains a subtle, value-led call to action to keep the conversation moving

If this sounds like your wheelhouse, let’s build a content calendar that puts our expertise in front of the right people and turns silent scrollers into engaged followers.