Instagram & LinkedIn Awareness Campaign

I’ve just launched an ed-tech company that offers 2–3-month certificate courses suitable for both tech and non-tech backgrounds. My immediate priority is to build brand awareness and steadily grow an engaged follower base on Instagram and LinkedIn, with a clear focus on students and their parents.

Here’s what I need from you:
• A concise content strategy tailored to each platform that highlights our course benefits, success stories, and key enrolment dates.
• Consistent post scheduling (images, short videos, carousels, or polls) designed to spark interest and encourage shares.
• Thoughtful use of hashtags, captions, and platform-specific features (Reels on Instagram, articles or thought-leadership posts on LinkedIn) to widen organic reach.
• Recommendations for community engagement tactics—replying to comments, initiating discussions, and leveraging user-generated content.
• Simple performance tracking with follower growth, reach, and engagement metrics so I know what’s working and where to adjust.

If you’ve previously grown educational or youth-oriented accounts and can demonstrate solid results, I’d love to see your approach and a quick outline of how many posts and stories you suggest per week. Let’s make this new brand visible and trusted in the eyes of students and parents alike.