Instagram Lead-Gen Ads Optimization

I manage an Instagram business account and want to scale our Meta advertising without watching CPM spiral upward. My key metric is simple: more qualified leads who start a conversation with us through Instagram or Facebook messages.

To get there, I need you to build and continuously refine campaigns that:
• Use Meta’s messaging objective to encourage DM enquiries.
• Target people defined by very specific interests or hobbies that align with our offer, rather than broad demographic buckets.
• Drive the CPM down while keeping lead volume and quality up.

You’ll set up the full funnel—audience research, creative recommendations, ad copy, placement selection, pixel and event configurations—then monitor performance and tweak budgets, audiences, and creatives based on real-time data. I expect transparent reporting so I can clearly see CPM, CTR, cost-per–message, and the optimisations you make each week.

If you excel at squeezing more value from every ad dollar and know Meta Ads Manager inside-out, I’m ready to get started.