Instagram Growth & Social Media Specialist – Luxury Jewellery Brand

**Remote | India-Based Preferred | Long-Term Freelance Opportunity**

We are an established **UK-based fine jewellery retailer** looking for an experienced **Instagram Growth & Social Media Specialist** to take ownership of our Instagram presence and help turn social media activity into genuine enquiries, appointments and sales.

This is a **long-term freelance opportunity**, not a one-off project. For the right person, there is potential to progress into a **Social Media & Marketing Team Leader / Manager** role.

## What You'll Be Responsible For

### Instagram Growth

* Develop and execute an Instagram growth strategy.
* Grow genuine, relevant followers — not vanity numbers or purchased followers.
* Increase reach, engagement, saves, shares and profile visits.
* Convert followers into DMs, product enquiries, appointments and potential sales.
* Identify new opportunities to improve organic growth.

### Content Creation & Management

* Plan and manage a monthly Instagram content calendar.
* Create and schedule Reels, Stories, carousels and posts.
* Edit raw jewellery footage into high-quality short-form content.
* Write engaging captions and strong calls-to-action.
* Create content around new jewellery, bridal collections, engagement rings, bespoke pieces and seasonal campaigns.
* Follow relevant trends while maintaining a premium jewellery brand image.

Our UK team can provide **raw product videos, photography and in-store footage**. You will be expected to turn these assets into engaging social content.

### Community Management

* Respond professionally to comments, DMs and Story interactions.
* Encourage conversations that can develop into genuine enquiries.
* Maintain a polished, luxury-yet-friendly tone.
* Help develop a process for tracking Instagram enquiries and leads.

### Instagram + TikTok Collaboration

We already have team member(s) working on TikTok.

You will work alongside them to:

* Share successful content ideas.
* Repurpose suitable content between Instagram and TikTok.
* Maintain a consistent brand identity.
* Coordinate campaigns and content calendars.
* Maximise the amount of useful content produced from each shoot.

### Reporting & Performance

We want someone who thinks about **business results, not simply posting content**.

You should regularly track:

* Follower growth
* Reach
* Engagement
* Reel performance
* Shares and saves
* Profile visits
* Website traffic
* DMs and enquiries
* Appointment leads
* Sales/conversions where measurable

A concise monthly report should explain what performed well, what underperformed and what you recommend doing next.

## Who We're Looking For

You should have:

* Proven experience growing Instagram accounts organically.
* Experience with retail, jewellery, fashion, beauty, bridal or luxury brands is strongly preferred.
* Strong knowledge of Instagram Reels and short-form content.
* Excellent written English.
* Strong understanding of social media trends.
* Experience with Meta Business Suite and/or social scheduling tools.
* Video editing skills using CapCut, Adobe or similar software.
* Ability to work independently and consistently.
* Availability during **UK-overlapping hours (afternoon/evening IST)**.

Experience marketing to **UK, South Asian or diaspora audiences** would be particularly valuable.

## Long-Term Opportunity

We are looking for someone who wants to build a long-term relationship with the business.

Strong performance can lead to increased responsibility and progression towards a:

**Social Media & Marketing Team Leader / Manager**

This could eventually include responsibility for Instagram and TikTok strategy, managing junior team members, content planning, budgets and performance reporting.

## How to Apply

**Please do not send a generic proposal.**

Start your application with the words:

**"INSTAGRAM GROWTH"**

Then answer the following:

1. Which Instagram accounts have you personally managed?
2. Please provide links or screenshots showing your results.
3. What was the follower count when you started and after you managed the account?
4. What was your best-performing Reel and approximately how many views did it receive?
5. Have you generated enquiries, leads or sales through Instagram? Give an example.
6. Have you worked with jewellery, fashion, beauty, bridal or luxury brands?
7. Which tools do you use for video editing and content scheduling?
8. What would you focus on during your **first 30 days** managing a UK fine jewellery Instagram account?
9. What are your normal working hours in IST?
10. What is your monthly freelance rate for ongoing management?

**Important:** We are looking for evidence of previous results. Please include portfolio examples, account screenshots or case studies wherever possible.

This is intended to become an **ongoing monthly contract** for the successful freelancer.

**All recruitment communication should remain through this freelance platform. Please do not attempt to identify or contact the end client directly.**