Instagram & Facebook Content Strategy

I’m looking for a creative partner who can take over my Instagram and Facebook feeds and turn them into consistent, on-brand touchpoints that boost our visibility. The goal is simple: increase brand awareness by serving fresh, engaging social media posts that feel native to each platform and instantly recognizable as ours.

You’ll start by analysing our current presence, competitor activity, and audience behaviour, then map out a content calendar that balances static graphics, carousel tips, short-form Reels, Stories and any timely campaign pushes. I’ll supply brand guidelines, imagery and product information; you transform them into scroll-stopping visuals, write concise captions with the right tone, and layer in hashtag and posting-time recommendations.

Weekly scheduling through a tool such as Later, Buffer or Meta Business Suite keeps everything organised, while quick community management prompts (liking comments, answering simple DMs) ensure our voice stays active. At month-end I’d like a snapshot report covering reach, impressions, follower growth and top-performing content so we can refine the strategy together.

Key deliverables:
• 1–2 posts per day across both platforms, delivered via a shared calendar
• Custom graphics/video edits optimised for each channel’s specs
• Caption copy, hashtags and call-to-action suggestions
• Scheduling and light monitoring
• Monthly performance summary with insights and next-step recommendations

If you have a portfolio that proves you can make brands stand out on Instagram and Facebook, let’s talk and get the first month underway.