Instagram Engagement Content & Design

My Instagram feed needs fresh, scroll-stopping material that lifts overall engagement. I want a single creative partner to handle the full cycle: planning, designing, and posting a balanced mix of regular posts, stories, and reels.

The account already has an established visual identity; what I’m missing are crisp infographics, cohesive branded templates, and occasional custom illustrations that feel unmistakably “us.” Each asset should plug into a weekly content calendar so followers experience a steady rhythm of value-packed visuals rather than random uploads.

Key points to keep in mind
• Primary metric: post-interaction rate—comments, shares, and saves matter more than vanity follower counts.
• Format variety: a carousel post one day, a quick reel teaser the next, then an interactive story with stickers or polls.
• Branding: use our existing color palette and typography, but explore fresh layouts to avoid creative fatigue.
• File hand-off: source files (AI/PSD) plus ready-to-publish PNG/MP4 versions for every item.

Deliverables
- 1-month content calendar outlining caption hooks and posting times
- 12 feed posts, 8 stories, 4 reels (ratio can adjust as long as momentum is maintained)
- Infographic set, three reusable branded templates, and at least two original illustrations integrated into the above content

Acceptance criteria: artwork matches brand guidelines, video loops cleanly on mobile, captions free of typos, and all assets delivered at least 48 hours before scheduled publishing. Looking forward to turning the feed into a genuine conversation hub.