Instagram Copywriting for Digital Products

I’m rolling out a new line of digital products and the Instagram feed has to do the heavy lifting—from sparking curiosity in the first three words to nudging followers toward the “link in bio.” The assignment is straight-forward: supply scroll-stopping copy that mirrors my brand’s upbeat, no-fluff personality and moves people to buy.

Deliverables
• 25 caption–CTA combos sized for feed posts (up to 150 words each)
• 10 snappy hook lines for Reels and Stories (under 8 words)
• A compact hashtag set for each caption, blending broad and niche tags
• One-sentence alt text suggestions to maximise accessibility

Acceptance criteria
Copy must be original, audience-focused, free of clichés, and formatted so I can paste it directly into Creator Studio. Each caption should open with a hook, highlight one clear benefit, and end with a decisive call to action. Hashtags must steer clear of banned or spammy terms.