Instagram Content & Strategy Manager

I’m ready to put my Instagram presence on a consistent, professional footing and need someone who can take full ownership of the channel. You’ll handle everything that goes live—feed posts, Stories, and Reels—so I can stay focused on the rest of the business.

At the moment I don’t have a fixed visual style or tone, so I’m completely open to your creative direction. If you can develop a lightweight brand guideline as we go—colour palette, type hierarchy, voice cues—that would be ideal. I enjoy clean, engaging visuals and concise copy, but I’m happy to experiment once we see what resonates with the audience.

Day to day, I’m expecting you to:
• Plan and schedule a steady flow of content (I currently lean toward Later or Buffer, but you can suggest alternatives).
• Design or source on-brand graphics, photos, and short-form videos; Canva, Adobe Express or in-app editing are fine as long as the output looks polished.
• Write captions, choose hashtags, and handle basic community interaction such as replying to comments within 24 hours.
• Track performance in Instagram Insights and provide a simple weekly report so we can double down on what works.

Acceptance criteria: a one-month content calendar submitted upfront, followed by timely posting according to that schedule, consistent visual style across all creative, and a performance summary every seven days.

If you love experimenting with formats, keeping an eye on analytics, and shaping a brand’s voice from the ground up, I’d love to hear how you’d approach this.