Instagram and Facebook Traffic to increase sales

I’m looking to turn my Instagram presence into a steady pipeline of website visitors and customers. The entire effort is concentrated on Instagram and Facebook—so every tactic needs to be optimised for that platform’s algorithms and user behaviour.

The content mix I need revolves around two formats:
• Images for the main feed
• Stories/Reels for quick-hit engagement and swipe-up clicks

Your job is to plan, create, post, and refine that content with “drive website traffic” as the single metric that matters. Strong visuals, persuasive captions, strategic hashtags, and clear calls-to-action pointing to my site are essential. I’m happy for you to use tools such as Canva, Adobe Creative Cloud, Later, Hootsuite, Buffer, Instagram Insights, and Google Analytics—whatever helps you iterate quickly and prove what’s working.

Deliverables
1. A 30-day content calendar that balances feed posts and Stories/Reels.
2. Design and copy for at least 15 high-quality images and 10 Stories/Reels in that period.
3. Scheduled publishing (or a hand-off file I can upload myself).
4. Weekly performance summary highlighting clicks, reach, and any optimisations for the next cycle.

I’ll supply brand guidelines, existing assets, and website links the moment we start. If you have a portfolio that shows similar traffic-driven Instagram work, please share it so I can see your style in action.