Instagram Ads Performance Campaign

.I want to hand the day-to-day performance marketing of my brand’s Instagram presence to someone who lives and breathes Meta Ads Manager. The goal is three-fold: lift overall brand awareness, push qualified visitors to the website, and turn that traffic into solid leads.

You will start by auditing the current ad account and pixel implementation, then build a full-funnel strategy that blends prospecting, look-alike expansion, and retargeting. I can provide existing image and video assets; feel free to recommend new creative angles or formats if they will improve results.

Key deliverables
• Account audit with a written snapshot of strengths, gaps, and quick wins
• Campaign set-up (audiences, placements, budgets, tracking) aligned to the three objectives
• Ongoing optimisation: A/B tests on copy, creative, and bidding; daily tweaks to keep CPM, CPC, and CPA on target
• Weekly report summarising spend, reach, clicks, leads, and actionable next steps

Proficiency with Instagram Ads, Meta pixel/events, custom conversions, and data-driven optimisation is essential. When you respond, outline your approach, expected timeline to reach performance stability, and one or two past success stories in a similar niche.