Instagram Ads for Franchise Leads

I need a hands-on freelancer (no agencies please) to plan, launch and optimise a Meta campaign focused solely on Instagram. The goal is simple and measurable: deliver a steady flow of qualified regional franchisee enquiries for my food-and-beverage brand.

Here is what matters most to me:
• Targeting and creative must speak to entrepreneurs who can operate our concept within their own region.
• Campaign structure should use Meta’s lead objective with on-platform instant forms, fully tracked through the pixel and set up inside Ads Manager.
• I expect clear cost-per-lead benchmarks and weekly reporting so we can refine audiences, copy and creative quickly.

Please be comfortable writing ad copy, designing thumb-stopping visuals or short reels, setting up look-alike audiences, and split-testing headlines. Experience generating franchise leads is a plus; data-driven decision-making is mandatory.

Deliverables I will review for acceptance:
1. Campaign blueprint (audiences, hooks, budget allocation).
2. At least three ad variations ready to publish.
3. Live dashboard or weekly summary report showing spend, CPL and lead quality notes.

If you enjoy rolling up your sleeves, testing ideas and scaling results, let’s talk.