Innovative Instagram Carousel Campaign Creation

Task 1 :
Brand x Unexpected Ambassador – Campaign Challenge
Objective
Create a 5-page Instagram carousel marketing campaign that brings together the assigned brand and an
unexpected brand ambassador in a creative, relevant, and engaging way.
Your campaign should demonstrate how the ambassador’s personality, image, or public persona can be
meaningfully connected with the brand.
You must choose one of the following topics:
1. Salman Khan x LIC
2. Deadpool x Duolingo
3. Gopi Bahu x Urban Company
4. The Rebel Kid x MakeMyTrip
5. Orry x LinkedIn
Creative Guidelines
 Carousels must be in Instagram Post 4:5 Ratio
 Think beyond conventional celebrity endorsements
 The ambassador’s personality should drive the idea
 The brand should remain clearly visible and relevant
 Use creative copy, visual storytelling, humour, emotion, or cultural relevance wherever appropriate
 The campaign should be something that could realistically exist on Instagram
 Keep the content original and avoid directly copying existing campaigns
Submission Guidelines
 Submit the carousels in PDF format and insert the Canva link on which the carousels are designed
 Change the settings to ‘Anyone with the link can edit’