Informative Content Proposal for Young Adults

I’m building a fresh content initiative called “KVC: The Wandering World of Redzone Happiness” and I need a well-structured proposal that keeps young adults front and centre.
The aim is strictly informational—think clear take-aways, practical insights and an engaging tone that never slips into hard-sell territory.

What I expect from the finished proposal
• A concise overview of the core idea behind Redzone Happiness and how it resonates with 18-to-30-year-olds
• A messaging framework that spells out key talking points, voice guidelines and must-avoid phrases
• Recommended content formats (articles, short-form video, carousels, etc.) matched to the habits of young adult audiences
• A suggested channel mix and high-level rollout timeline so I can see where, when and why each piece goes live
• Simple KPI suggestions that fit an information-first campaign rather than a pure conversion push

Keep the language relatable, back every suggestion with a quick rationale and format the document so it’s easy for my wider team to lift and implement. If you have experience crafting youth-focused, knowledge-driven content strategies—or you just have a knack for translating complex themes into something a 20-something will actually read—I’d love to see your approach.