Influencer Launch Campaign For Life Management App

Our new life-management app is almost ready to hit the app marketplace, and I want its first users to discover it through voices they already trust. Influencer marketing is therefore my top priority right now, ahead of any other promotional channels. This app focuses on created a connected system for your life. Our target audience is busy professionals/working families.

Here is what I need over the next few weeks:

• A clear-cut influencer strategy tailored to productivity/well-being audiences.
• Short-list and vetting of suitable creators, including estimated reach, engagement stats, and rate cards. While Instagram, YouTube, and TikTok are obvious possibilities, I’m happy to follow your guidance on which platforms or niche communities will convert best.
• Outreach emails/DMs, negotiation, and contracting.
• Creative brief for each collaboration (talking points, CTAs, tracking links).
• Launch calendar and reporting framework so we can see installs, sign-ups, and retention attributable to each placement.

You’ll work directly with me and our in-house designer, who can turn around any assets you specify—static, video, or story formats.

When you apply, focus on your relevant experience: campaigns you’ve run, results you achieved, and the workflow you followed. No need for lengthy proposals; a concise overview of wins that mirror this scope is perfect.

I’m ready to move quickly and will approve milestones as soon as we lock in our first round of creators.