Independent HVAC Consulting Business Launch
Budget / Salary$250–750
TypeFreelance project
LocationRemote
Posted3 hours ago
# Digital Marketing / SEO / Lead Generation Expert Needed to Launch Independent HVAC Consulting Business
## Project Overview
PurAir is an established Texas HVAC company backed by more than 30 years of hands-on residential HVAC experience.
We are making a major business-model change.
**PurAir will NOT perform HVAC repairs, installations or equipment sales.**
We are repositioning the company as:
# PURAIR — INDEPENDENT RESIDENTIAL HVAC CONSULTING
Our customer is the homeowner—not the HVAC contractor.
We want homeowners to hire PurAir before making expensive HVAC decisions.
Our core message:
> **Before you spend $10,000–$30,000 on an HVAC system, get an independent expert opinion from someone who isn't trying to sell you equipment.**
Because we don't sell or install HVAC equipment, our recommendations can remain independent.
---
# Services We Intend to Market
Initial services may include:
### Independent HVAC Second Opinions
Homeowners who have been told they need an expensive repair or complete system replacement can hire PurAir for an independent assessment.
### HVAC Proposal / Estimate Review
Homeowners can submit one or multiple contractor proposals.
PurAir evaluates the proposed equipment, scope of work, sizing assumptions, duct modifications, warranties, and other important considerations.
### HVAC Quote Comparison
Homeowners receiving competing proposals can have PurAir compare the options and explain the differences in plain English.
### New-Home HVAC Performance Evaluation
Independent evaluation of HVAC performance in newly constructed homes.
Initial geographic targets include growing communities around Magnolia and Plantersville, Texas.
### Airflow / Duct / Humidity Consulting
Independent diagnosis and recommendations for comfort, airflow, duct and humidity problems.
### HVAC Replacement Planning
Help homeowners determine what type and size of HVAC system should be considered BEFORE requesting contractor bids.
### Ducted Inverter Heat-Pump Consulting
Specialized consulting involving 1-to-1 systems consisting of one ducted indoor air handler paired with one dedicated inverter outdoor heat pump.
### Generator-Compatible HVAC Consulting
Help homeowners understand HVAC electrical loads and appropriate equipment strategies when operating from standby generators.
---
# Local AND National Opportunity
We intend to initially establish PurAir locally in the Magnolia/Plantersville, Texas market.
However, we also want to develop a **national remote consulting service.**
A homeowner anywhere in the United States should eventually be able to:
**Upload HVAC proposals → Provide house/system information → Pay online → Receive an independent professional review → Schedule a video/phone consultation.**
Therefore, the marketing architecture should support both:
**LOCAL:** In-home consulting and HVAC performance evaluations.
**NATIONAL:** Remote HVAC proposal reviews, second opinions, and replacement consultations.
---
# What We Need From You
We are looking for someone capable of BUILDING the customer-acquisition system—not simply writing SEO articles.
Responsibilities include:
* Market and competitor research
* Brand positioning
* Keyword research
* Local SEO
* Google Business Profile optimization
* Website architecture
* Landing-page development
* Conversion optimization
* Google Search Console
* Google Analytics 4
* Google Tag Manager
* Google Ads
* Call/form conversion tracking
* Local geographic targeting
* Lead tracking
* Online booking/payment strategy
* Review-generation strategy
* AI-assisted marketing workflows
Experience with CallRail, Semrush/Ahrefs and CRM/automation platforms is preferred.
---
# AI EXPECTATION
We WANT AI used aggressively.
AI should reduce the cost of:
* Keyword research
* Content development
* Landing-page development
* Ad variations
* Competitor analysis
* Reporting
* Lead qualification
* Email/SMS follow-up
* Content planning
We are NOT interested in paying an agency thousands of dollars per month to manually perform work that modern AI tools can accomplish efficiently.
However, AI-generated spam, mass-produced low-quality pages, and automated backlink schemes are unacceptable.
---
# FIRST 6-MONTH OBJECTIVE
Budget for the initial validation project is approximately:
We are seeking proposals for an initial six-month market-validation project. Please recommend an appropriate budget and clearly separate your professional fees from advertising and third-party software costs. We prefer milestone-based pricing and will increase investment if the model demonstrates measurable customer acquisition.
This is NOT intended to fund a large traditional advertising campaign.
The objective is to determine whether we can profitably generate **PAYING HVAC CONSULTING CUSTOMERS**.
Our primary KPI is:
# PAID CONSULTATIONS
Secondary metrics include:
* Cost per qualified lead
* Consultation booking rate
* Cost per booked consultation
* Customer acquisition cost
* Organic commercial-intent traffic
* Google Business Profile visibility
* Conversion rate
* Revenue generated
Traffic, impressions, and rankings alone will NOT be considered success.
---
# Phase 1 — Foundation
We expect the initial work to include:
1. Existing PurAir digital presence audit
2. Competitor analysis
3. Market/keyword research
4. Brand positioning recommendations
5. Consulting service architecture
6. Website structure
7. Conversion tracking
8. Google Business Profile strategy
9. Local SEO strategy
10. National SEO strategy
11. Lead-generation strategy
12. 6-month execution roadmap
---
# Phase 2 — Build
Create/optimize the initial high-intent pages.
Examples:
**Independent HVAC Second Opinion**
**HVAC Quote & Proposal Review**
**Compare My HVAC Quotes**
**Do I Really Need to Replace My AC?**
**New Home HVAC Performance Evaluation**
**HVAC Airflow & Humidity Consultation**
**Ducted Inverter Heat-Pump Consulting**
Each page must target a specific homeowner problem and drive toward a paid consultation.
---
# Phase 3 — Local Market Launch
Initial focus:
**Magnolia / Plantersville, Texas, and surrounding residential growth areas.**
We are particularly interested in new residential developments and homeowners purchasing newer homes.
The candidate should explain how they would establish PurAir in local search without violating Google Business Profile policies.
---
# Phase 4 — National Remote Consultation Test
Develop a simple customer funnel:
**Search → Landing Page → Upload HVAC Proposal → Pay → Schedule Consultation**
We want to test whether homeowners outside Texas will purchase remote HVAC proposal reviews and second opinions.
---
# REQUIRED APPLICATION QUESTIONS
Generic proposals will be rejected.
Please answer these questions.
### 1.
A homeowner receives three HVAC replacement proposals for:
$14,000
$18,000
$23,000
How would you get that homeowner to discover PurAir BEFORE choosing a contractor?
### 2.
Give us 10 Google searches you believe that homeowner might make.
### 3.
Which would you prioritize during the first 90 days:
SEO, Google Business Profile, Google Ads, Facebook/Instagram, YouTube or another channel?
Explain why.
### 4.
How would you establish PurAir locally around Magnolia/Plantersville, Texas?
### 5.
How would your strategy change when targeting customers nationally for remote HVAC proposal reviews?
### 6.
Describe the landing page/funnel you would build for:
**“Upload Your HVAC Quote for an Independent Expert Review.”**
### 7.
What technology stack would you recommend?
We expect familiarity with:
* ChatGPT
* Google Business Profile
* Google Search Console
* GA4
* Google Tag Manager
* Google Ads
* Call/form tracking
* WordPress or equivalent
* Semrush or Ahrefs
CRM and marketing automation experience is preferred.
### 8.
How will you prove which marketing source produced a PAID consultation?
### 9.
What would you do with a six-month validation budget?
Provide an approximate budget allocation.
### 10.
What would you NOT spend money on during the first six months?
---
# CASE STUDIES REQUIRED
Provide at least two relevant examples involving:
* HVAC
* Home services
* Professional consulting
* High-ticket consumer services
We are interested in actual business results.
Where possible, provide:
**Ad Spend → Leads → Paid Customers → Customer Acquisition Cost → Revenue**
Screenshots or other verifiable evidence are preferred.
---
# IMPORTANT
We do NOT want:
* Mass backlink packages
* Purchased reviews
* Fake Google locations
* Keyword-stuffed Google Business Profile names
* Hundreds of AI-generated pages
* Guaranteed Google rankings
* Generic monthly SEO packages
We want someone capable of helping us **create and validate a new residential HVAC consulting category.**
If successful, this initial project could become a long-term relationship.
Please begin your proposal with the words:
**“INDEPENDENT HVAC”**
Applications that do not begin with those words will not be considered.
## Project Overview
PurAir is an established Texas HVAC company backed by more than 30 years of hands-on residential HVAC experience.
We are making a major business-model change.
**PurAir will NOT perform HVAC repairs, installations or equipment sales.**
We are repositioning the company as:
# PURAIR — INDEPENDENT RESIDENTIAL HVAC CONSULTING
Our customer is the homeowner—not the HVAC contractor.
We want homeowners to hire PurAir before making expensive HVAC decisions.
Our core message:
> **Before you spend $10,000–$30,000 on an HVAC system, get an independent expert opinion from someone who isn't trying to sell you equipment.**
Because we don't sell or install HVAC equipment, our recommendations can remain independent.
---
# Services We Intend to Market
Initial services may include:
### Independent HVAC Second Opinions
Homeowners who have been told they need an expensive repair or complete system replacement can hire PurAir for an independent assessment.
### HVAC Proposal / Estimate Review
Homeowners can submit one or multiple contractor proposals.
PurAir evaluates the proposed equipment, scope of work, sizing assumptions, duct modifications, warranties, and other important considerations.
### HVAC Quote Comparison
Homeowners receiving competing proposals can have PurAir compare the options and explain the differences in plain English.
### New-Home HVAC Performance Evaluation
Independent evaluation of HVAC performance in newly constructed homes.
Initial geographic targets include growing communities around Magnolia and Plantersville, Texas.
### Airflow / Duct / Humidity Consulting
Independent diagnosis and recommendations for comfort, airflow, duct and humidity problems.
### HVAC Replacement Planning
Help homeowners determine what type and size of HVAC system should be considered BEFORE requesting contractor bids.
### Ducted Inverter Heat-Pump Consulting
Specialized consulting involving 1-to-1 systems consisting of one ducted indoor air handler paired with one dedicated inverter outdoor heat pump.
### Generator-Compatible HVAC Consulting
Help homeowners understand HVAC electrical loads and appropriate equipment strategies when operating from standby generators.
---
# Local AND National Opportunity
We intend to initially establish PurAir locally in the Magnolia/Plantersville, Texas market.
However, we also want to develop a **national remote consulting service.**
A homeowner anywhere in the United States should eventually be able to:
**Upload HVAC proposals → Provide house/system information → Pay online → Receive an independent professional review → Schedule a video/phone consultation.**
Therefore, the marketing architecture should support both:
**LOCAL:** In-home consulting and HVAC performance evaluations.
**NATIONAL:** Remote HVAC proposal reviews, second opinions, and replacement consultations.
---
# What We Need From You
We are looking for someone capable of BUILDING the customer-acquisition system—not simply writing SEO articles.
Responsibilities include:
* Market and competitor research
* Brand positioning
* Keyword research
* Local SEO
* Google Business Profile optimization
* Website architecture
* Landing-page development
* Conversion optimization
* Google Search Console
* Google Analytics 4
* Google Tag Manager
* Google Ads
* Call/form conversion tracking
* Local geographic targeting
* Lead tracking
* Online booking/payment strategy
* Review-generation strategy
* AI-assisted marketing workflows
Experience with CallRail, Semrush/Ahrefs and CRM/automation platforms is preferred.
---
# AI EXPECTATION
We WANT AI used aggressively.
AI should reduce the cost of:
* Keyword research
* Content development
* Landing-page development
* Ad variations
* Competitor analysis
* Reporting
* Lead qualification
* Email/SMS follow-up
* Content planning
We are NOT interested in paying an agency thousands of dollars per month to manually perform work that modern AI tools can accomplish efficiently.
However, AI-generated spam, mass-produced low-quality pages, and automated backlink schemes are unacceptable.
---
# FIRST 6-MONTH OBJECTIVE
Budget for the initial validation project is approximately:
We are seeking proposals for an initial six-month market-validation project. Please recommend an appropriate budget and clearly separate your professional fees from advertising and third-party software costs. We prefer milestone-based pricing and will increase investment if the model demonstrates measurable customer acquisition.
This is NOT intended to fund a large traditional advertising campaign.
The objective is to determine whether we can profitably generate **PAYING HVAC CONSULTING CUSTOMERS**.
Our primary KPI is:
# PAID CONSULTATIONS
Secondary metrics include:
* Cost per qualified lead
* Consultation booking rate
* Cost per booked consultation
* Customer acquisition cost
* Organic commercial-intent traffic
* Google Business Profile visibility
* Conversion rate
* Revenue generated
Traffic, impressions, and rankings alone will NOT be considered success.
---
# Phase 1 — Foundation
We expect the initial work to include:
1. Existing PurAir digital presence audit
2. Competitor analysis
3. Market/keyword research
4. Brand positioning recommendations
5. Consulting service architecture
6. Website structure
7. Conversion tracking
8. Google Business Profile strategy
9. Local SEO strategy
10. National SEO strategy
11. Lead-generation strategy
12. 6-month execution roadmap
---
# Phase 2 — Build
Create/optimize the initial high-intent pages.
Examples:
**Independent HVAC Second Opinion**
**HVAC Quote & Proposal Review**
**Compare My HVAC Quotes**
**Do I Really Need to Replace My AC?**
**New Home HVAC Performance Evaluation**
**HVAC Airflow & Humidity Consultation**
**Ducted Inverter Heat-Pump Consulting**
Each page must target a specific homeowner problem and drive toward a paid consultation.
---
# Phase 3 — Local Market Launch
Initial focus:
**Magnolia / Plantersville, Texas, and surrounding residential growth areas.**
We are particularly interested in new residential developments and homeowners purchasing newer homes.
The candidate should explain how they would establish PurAir in local search without violating Google Business Profile policies.
---
# Phase 4 — National Remote Consultation Test
Develop a simple customer funnel:
**Search → Landing Page → Upload HVAC Proposal → Pay → Schedule Consultation**
We want to test whether homeowners outside Texas will purchase remote HVAC proposal reviews and second opinions.
---
# REQUIRED APPLICATION QUESTIONS
Generic proposals will be rejected.
Please answer these questions.
### 1.
A homeowner receives three HVAC replacement proposals for:
$14,000
$18,000
$23,000
How would you get that homeowner to discover PurAir BEFORE choosing a contractor?
### 2.
Give us 10 Google searches you believe that homeowner might make.
### 3.
Which would you prioritize during the first 90 days:
SEO, Google Business Profile, Google Ads, Facebook/Instagram, YouTube or another channel?
Explain why.
### 4.
How would you establish PurAir locally around Magnolia/Plantersville, Texas?
### 5.
How would your strategy change when targeting customers nationally for remote HVAC proposal reviews?
### 6.
Describe the landing page/funnel you would build for:
**“Upload Your HVAC Quote for an Independent Expert Review.”**
### 7.
What technology stack would you recommend?
We expect familiarity with:
* ChatGPT
* Google Business Profile
* Google Search Console
* GA4
* Google Tag Manager
* Google Ads
* Call/form tracking
* WordPress or equivalent
* Semrush or Ahrefs
CRM and marketing automation experience is preferred.
### 8.
How will you prove which marketing source produced a PAID consultation?
### 9.
What would you do with a six-month validation budget?
Provide an approximate budget allocation.
### 10.
What would you NOT spend money on during the first six months?
---
# CASE STUDIES REQUIRED
Provide at least two relevant examples involving:
* HVAC
* Home services
* Professional consulting
* High-ticket consumer services
We are interested in actual business results.
Where possible, provide:
**Ad Spend → Leads → Paid Customers → Customer Acquisition Cost → Revenue**
Screenshots or other verifiable evidence are preferred.
---
# IMPORTANT
We do NOT want:
* Mass backlink packages
* Purchased reviews
* Fake Google locations
* Keyword-stuffed Google Business Profile names
* Hundreds of AI-generated pages
* Guaranteed Google rankings
* Generic monthly SEO packages
We want someone capable of helping us **create and validate a new residential HVAC consulting category.**
If successful, this initial project could become a long-term relationship.
Please begin your proposal with the words:
**“INDEPENDENT HVAC”**
Applications that do not begin with those words will not be considered.
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