Hybrid Market Sales Strategy Development

I’m working on a company-wide sales management revamp and need a clear, data-driven strategy that can win in both B2B and B2C arenas. The core of the job is to map out an end-to-end sales strategy—from segmentation and positioning through channel selection, messaging, pipeline design, and performance tracking—so my teams can execute with confidence.

What I expect from you
• A concise, presentation-ready strategy document that outlines goals, buyer personas, selling propositions, and a step-by-step action plan.
• Recommendations on the best mix of channels (in-person, partner, digital, inside sales, etc.) to address each segment, along with suggested KPIs and dashboards for tracking progress.
• Practical guidance on how to align the new strategy with our existing CRM and marketing automation stack so implementation is frictionless.

Acceptance criteria
1. The plan clearly separates and then unifies B2B and B2C approaches, showing where they overlap and where they require distinct tactics.
2. Every recommendation is backed by market data, benchmarks, or case studies.
3. All timelines, metrics, and required resources are spelled out so my sales leaders can put them into motion immediately.

If you have a proven track record in sales strategy development and can demonstrate success in hybrid markets, I’d love to review your approach and previous results.