HVAC, Electrical, solar & battery Marketing & AI Automation
Budget / SalaryHourly project
TypeFreelance project
LocationRemote
Posted3 hours ago
We’re a growing Sydney-based HVAC, electrical, solar and battery company seeking a results-driven digital marketing partner for a long-term engagement.
Goal: More Leads → More Quotes → More Jobs → More Revenue — plus a social presence built for organic reach (Explore/For You pages).
Scope of Work
• Google Ads — build, manage, and optimize lead-gen campaigns for high-intent Sydney searches (AC installation, ducted systems, split systems, commercial AC)
• Meta Ads — Facebook/Instagram campaigns: targeting, creative, retargeting, conversion optimization
• Organic Social (IG/FB/TikTok) — short-form video strategy: before/after installs, educational content, trending formats, hooks built for shares/saves/comments
• SEO — full strategy to rank for high-intent local search terms
• CRO — ongoing monitoring of landing pages, forms, and funnels to lift conversion rate
• AI Chatbot — deploy a website assistant to qualify visitors and capture leads
• AI Lead Automation — automate lead routing, notifications, and follow-up
• Reporting — full-funnel tracking: Source → Cost/Lead → Qualified Lead → Quote → Won/Lost → Revenue
Ideal Candidate
Experience across paid ads, SEO, social growth, and AI/automation tools — ideally within HVAC, electrical, construction, or Australian trade services.
To Apply, Please Include:
1. Google & Meta Ads case studies (with results)
2. SEO ranking results
3. Examples of AI assistants/automations you’ve built
4. Social accounts you’ve grown organically + short-form content examples
5. Your proposed 90-day strategy
6. Recommended monthly ad budget & expected cost per qualified lead
7. Preferred tools/platforms and why
Success Metrics: Qualified Leads → Quotes → Jobs → Revenue | Reach → Engagement → Followers → Explore/For You reach
Goal: More Leads → More Quotes → More Jobs → More Revenue — plus a social presence built for organic reach (Explore/For You pages).
Scope of Work
• Google Ads — build, manage, and optimize lead-gen campaigns for high-intent Sydney searches (AC installation, ducted systems, split systems, commercial AC)
• Meta Ads — Facebook/Instagram campaigns: targeting, creative, retargeting, conversion optimization
• Organic Social (IG/FB/TikTok) — short-form video strategy: before/after installs, educational content, trending formats, hooks built for shares/saves/comments
• SEO — full strategy to rank for high-intent local search terms
• CRO — ongoing monitoring of landing pages, forms, and funnels to lift conversion rate
• AI Chatbot — deploy a website assistant to qualify visitors and capture leads
• AI Lead Automation — automate lead routing, notifications, and follow-up
• Reporting — full-funnel tracking: Source → Cost/Lead → Qualified Lead → Quote → Won/Lost → Revenue
Ideal Candidate
Experience across paid ads, SEO, social growth, and AI/automation tools — ideally within HVAC, electrical, construction, or Australian trade services.
To Apply, Please Include:
1. Google & Meta Ads case studies (with results)
2. SEO ranking results
3. Examples of AI assistants/automations you’ve built
4. Social accounts you’ve grown organically + short-form content examples
5. Your proposed 90-day strategy
6. Recommended monthly ad budget & expected cost per qualified lead
7. Preferred tools/platforms and why
Success Metrics: Qualified Leads → Quotes → Jobs → Revenue | Reach → Engagement → Followers → Explore/For You reach
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