Home Decor SEO & Ads Optimization

I run a direct-to-consumer home-decor brand and want to push growth on two fronts at once: sharpening our website and scaling paid traffic. My immediate priority is tightening up our ad campaigns, then folding those insights back into the site so every click converts.

Website & UX
– I need a fresh set of eyes on navigation simplicity and overall visual appeal. A concise audit outlining what to tweak, wireframe suggestions, and quick-win CRO ideas will help us act fast.

Organic Reach
– A clean technical-plus-on-page SEO pass is essential. If you regularly work with tools like Search Console, SEMrush, or Ahrefs and can map keywords to our product collections, say so.

Paid Media
– Campaign management across both Google Ads and Meta (Facebook & Instagram) is non-negotiable. I’m after someone comfortable structuring full-funnel campaigns, refining audiences, and reporting on ROAS in Google Analytics and Ads Manager.

Strategic Guidance
Beyond the tasks, I value proactive recommendations—creative testing calendars, budget pacing, and ideas that have worked for similar lifestyle or décor brands.

Deliverables (at minimum)
• Actionable UX/visual audit summarising fixes
• SEO optimisation plan with target keywords implemented
• Live Google & Meta campaigns with weekly performance reports
• 30-day roadmap tying all channels together

If you’ve scaled comparable D2C brands and can share concise case studies, I’d love to hear your proposed approach and timeline.