Home Care Packaging Design

I need a skilled FMCG packaging designer to develop a full visual identity and print-ready artwork for an entire line of household cleaning products. The range spans laundry detergent, dishwashing liquid, multi-purpose and bathroom cleaners, plus a few body-care SKUs that sit under the same brand umbrella.

All cleaners will be sold in HDPE or PET bottles, with refill options offered in stand-up or spout pouches, so the graphics must translate seamlessly between rigid bottles and flexible packaging. I already have the dielines for both formats; what I need is a compelling, shelf-impacting design system that ties the whole family together while clearly differentiating each variant.

Please send a detailed project proposal outlining your creative approach, milestones, estimated turnaround and revision policy. Attach any relevant portfolio pieces that show experience with similar bottle and pouch formats; I’m especially interested in work you’ve done for other FMCG or detergent brands.

Deliverables expected:
• Master design concept covering colour palette, typography and iconography
• Front and back label layouts for each SKU, finalised in Adobe Illustrator (CMYK)
• Print-ready PDFs with bleed, cutter guides and colour call-outs for both bottle labels and refill pouches
• 3D mock-ups or high-resolution renders of each pack for presentation and e-commerce use

Files should be fully editable, with linked fonts and images supplied. Designs will be signed off once they pass a printability check and accurately reflect the brand strategy discussed at kick-off. I’m ready to move quickly once I review the right proposal.