Hiring: SEO, AI Visibility & Ads Specialist

We are looking for a skilled and experienced Freelancer or Digital Marketing Specialist who can help improve our website’s search engine visibility, AI search visibility, online presence, and digital marketing performance.

We need someone with practical, hands-on experience who can implement strategies, make technical corrections, create quality content, and manage advertising campaigns.

Key Responsibilities

1. Google Tools Setup — First Priority

- Set up and configure Google Search Console.
- Set up Google Analytics 4 (GA4).
- Configure Google Tag Manager, if required.
- Set up Google Business Profile, if applicable.
- Configure website indexing, sitemap submission, and performance tracking.

2. SEO Audit & Implementation

- Conduct a complete website SEO audit.
- Identify and fix technical SEO issues.
- Optimize website structure, URLs, metadata, headings, internal links, and page speed.
- Implement on-page SEO and content SEO corrections.
- Optimize robots.txt, XML sitemap, canonical tags, and indexing settings.

3. AI Search Visibility & GEO

- Improve website visibility across AI-powered search platforms.
- Implement Generative Engine Optimization (GEO) and AI search optimization.
- Optimize structured data/schema markup and website content for discoverability.
- Review robots.txt access rules for search engine crawlers and AI crawlers, based on our preferences and applicable policies.

4. SEO Content & Backlink Building

- Research keywords and competitors.
- Write SEO-friendly blogs and website content.
- Build high-quality, relevant backlinks using ethical, white-hat SEO techniques.
- Improve topical authority and organic search rankings.

5. Google Ads & Meta Ads

- Plan, set up, and manage Google Ads campaigns.
- Plan and manage Meta Ads campaigns across Facebook and Instagram.
- Conduct audience research, keyword research, and competitor analysis.
- Create ad creatives and compelling ad copy, or coordinate their production.
- Monitor campaign performance, conversions, and advertising ROI.
- Optimize campaigns to improve lead generation and reduce wasted ad spend.

6. Social Media Management

- Plan and manage social media accounts.
- Create a monthly content calendar.
- Design or coordinate engaging posts, reels, captions, and creatives.
- Handle regular content posting and scheduling.
- Develop content ideas aligned with our brand and business objectives.
- Track engagement, reach, and overall performance.

Required Skills

- Proven experience in technical SEO and on-page SEO.
- Hands-on knowledge of Google Search Console, GA4, and Google Tag Manager.
- Experience with Google Ads and Meta Ads.
- Knowledge of AI search optimization, GEO, and structured data.
- Strong content writing, keyword research, and backlink-building skills.
- Experience with social media planning, content creation, and scheduling.
- Ability to execute tasks independently and provide regular progress reports.

What to Include in Your Proposal

1. Your experience and areas of specialization.
2. Examples of websites or campaigns you have worked on.
3. Results achieved, such as organic traffic growth, rankings, leads, or conversions.
4. Your proposed strategy and estimated timeline.
5. Your charges: project-based or monthly retainer.
6. Tools you use for SEO, advertising, and social media management.

Important: We are looking for someone who can implement the work, not just provide an audit or recommendations. Also the below mentioned charges are hourly charges.

Please share your portfolio, relevant case studies, pricing, and availability when applying.

We are open to working with an individual freelancer who can handle these responsibilities or a small team with the required expertise.