HealthTech Lead-Gen Ad Campaign

I need a results-driven paid-social specialist to plan, launch and optimise campaigns that bring qualified enquiries to my new health-tech website.

My focus is exclusively on social media ads; no search or display work is required. The objective is crystal-clear: generate genuine leads that our sales team can convert into demo bookings.

Platforms in scope are Facebook, Instagram, LinkedIn and Pinterest, so you should be fully comfortable inside Ads Manager, Business Suite, LinkedIn Campaign Manager and the Pinterest dashboard. I will provide brand guidelines and a landing-page funnel; you will turn that into a multi-platform campaign strategy, build the ad sets, install and verify pixels, craft thumb-stopping copy and visuals (or brief my designer), then run continual A/B tests to drive the cost per lead down.

Deliverables
• Channel-specific media plan with audience definitions and projected CPL
• Full campaign build across the four platforms, including tracking set-up
• Weekly optimisation and performance reports for the first month
• Clear handover documentation so my team can maintain the campaigns afterwards

Acceptance criteria
• Campaigns go live error-free with all pixels firing and events verified
• At least two creative variants per platform and per audience segment
• First-month CPL meets or beats the benchmark we agree before launch

If you have a track record of squeezing the most out of Facebook, Instagram, LinkedIn and Pinterest for B2B & B2C or health-related products, I’d love to see your approach and a couple of brief success stories.