Health App Website Redesign & Marketing

Website Revamp for Health App – Healthcare Software Promotion & Lead Generation

Project Overview

We need a skilled website designer/developer to revamp our existing website: https://thehealthapp.co.in

Health App is a complete clinic and hospital management system offering OPD, IPD, EMS, HR & Payroll, Pharmacy, Billing, Finance, Appointments, and Patient Booking.

Important: This is an introductory and promotional website, not the actual hospital management software. Its purpose is to showcase our product features, attract hospital and clinic owners, and connect potential customers with us for free demos and subscriptions.

Tagline: Health App – Make Healthcare Online
Brand Message: Smart, Paperless & Connected Healthcare

Objectives

* Create a modern, professional healthcare technology website.
* Explain our software features and benefits.
* Generate genuine hospital and clinic leads.
* Encourage visitors to book a free demo.
* Integrate WhatsApp, phone calls, and enquiry forms.
* Improve mobile responsiveness, website speed, and SEO.
* Make website content easy to update.

Design Requirements

* Premium, clean design with white, teal, and blue colours matching our existing logo.
* Professional typography, intuitive navigation, and clear CTAs.
* Relevant Indian healthcare visuals and genuine product screenshots.
* Responsive layouts for mobile, tablet, and desktop.
* Fast loading, subtle animations, and consistent branding.

Avoid clutter, excessive animations, generic templates, and fabricated application screens.

Required Pages and Features

1. Homepage

Headline: Manage Your Entire Hospital with One Smart Digital Platform

Explain how Health App simplifies hospital operations. Include an introduction, key benefits, module overview, product screenshots/videos, how it works, FAQs, and contact details.

Primary buttons: Book a Free Demo | Contact Us on WhatsApp

2. OPD Management

Showcase online appointments, digital tokens, queue management, running token, live patient token status, waiting-time estimates, doctor availability, future-date booking, prescriptions, and billing. Explain how online and offline consultations can use a common doctor queue.

3. IPD Management

Showcase patient admission, floor/room/bed availability, doctor assignment, prescription and treatment tracking, medicine and service charges, inpatient billing, discharge advice, and supported paperless workflows. Do not advertise unavailable laboratory or radiology features.

4. EMS, HR & Payroll

Explain employee records, departments, attendance punch-in/punch-out, working-hour tracking, payroll generation based on configured rules, and payroll integration with Finance.

5. Pharmacy and Inventory

Explain available medicine records, stock management, and billing integration where supported. Use genuine screenshots.

6. Billing and Finance

Highlight OPD/IPD billing, medicine and service charges, prescription and final bill printouts, applicable GST handling, expense management, cash tracking, transaction records, and payroll integration. Identify optional or subscription-dependent features accurately.

7. Appointments and Patient Booking

Explain online pre-booking, doctor availability, appointment scheduling, live token tracking, and waiting-time visibility.

8. About Us

Introduce Health App, our mission, and our focus on practical, connected, and paperless healthcare management.

9. Contact Us / Book a Free Demo

Create a short, mobile-friendly form with hospital name, contact person, phone, email, city, facility type, interested modules, and preferred demo time.

Send enquiries to our designated business email or an agreed lead-management destination. Show a confirmation message after successful submission.

10. Pricing / Subscription Enquiry

Provide a flexible section with “Request Pricing” and “Book a Free Demo” buttons. Do not invent prices or subscription terms.

Lead Generation

Implement:

* Prominent demo buttons across pages.
* Floating WhatsApp button and mobile click-to-call.
* Functional enquiry forms with confirmation messages.
* Spam protection and privacy disclosures.
* Google Analytics and Meta Pixel, if agreed and authorised.

Test all forms and contact links to ensure enquiries reach us.

Screenshots and Promotional Content

We can provide our logo, product screenshots, and product information. Display genuine screenshots professionally, use device mockups where appropriate, and integrate supplied promotional videos. Do not fabricate screens or advertise unavailable functionality.

SEO Requirements

Implement page titles, meta descriptions, proper headings, descriptive URLs, image alt text, internal links, XML sitemap, robots.txt, and basic technical SEO. Target relevant Indian keywords such as hospital management software, clinic management software, OPD management, IPD management, and hospital billing. Assist with Google Search Console if access is provided.

Technical Requirements

* Preserve our existing domain: https://thehealthapp.co.in
* Audit and back up the existing website before major changes.
* Maintain existing functionality unless changes are approved.
* Use a secure, responsive, maintainable technology stack.
* Optimise loading speed and Core Web Vitals.
* Provide easy content editing.
* Configure redirects if URLs change.
* Test major browsers and devices.
* Avoid unnecessary paid plugins and subscriptions.
* Do not change the live website without approval.

Disclose the technology stack, hosting requirements, recurring costs, and paid dependencies before starting.

Deliverables

1. Website audit and revamp plan.
2. Approved homepage design.
3. Completed responsive promotional website.
4. Agreed module pages/sections.
5. Functional enquiry forms.
6. WhatsApp and click-to-call integration.
7. Basic SEO and agreed analytics.
8. Mobile, tablet, and desktop testing.
9. Performance and security checks.
10. Deployment to our existing domain.
11. Complete source code and project-specific design files.
12. Admin/content-editing access, where applicable.
13. Handover documentation and agreed post-launch bug support.

Budget and Timeline

Preferred budget: Under ₹10,000 INR.

Please specify your fixed price, delivery timeline, included revisions, hosting and third-party costs, support duration, and exclusions.

If the complete scope exceeds the budget, propose a phased approach prioritising the homepage, module information, genuine screenshots, demo forms, WhatsApp, mobile responsiveness, and SEO.

Freelancer Qualifications

Experience in SaaS/business website design, UI/UX, responsive development, SEO, performance optimisation, and lead generation is preferred. Healthcare software experience is an advantage.

Application Questions

1. Share three relevant website projects.
2. What technology stack do you recommend and why?
3. Can you complete the agreed scope within ₹10,000?
4. What is your estimated timeline?
5. Will you provide source code and admin access?
6. What post-launch support is included?
7. Are there recurring costs or paid plugins?

Important: Review https://thehealthapp.co.in before quoting.

Our goal: Build a professional website that showcases Health App’s capabilities and converts visitors into genuine hospital and clinic demo enquiries. This project is for promoting our existing software and connecting leads with us, not developing the software itself.