Head of TikTok Shop
Budget / Salary$130,000–160,000
TypeFull-time job
LocationUnited States
Posted1 hour ago
About Catch Creation
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
About Muddy Mat
Muddy Mat is Catch Creation's flagship 9-figure pet products brand, beloved by dog lovers across America. Our chenille doormats solve a real problem for pet parents who love their dogs playing outside but hate the mess that comes with it. We've grown from a direct-response television brand into a multi-channel powerhouse with strong positions on Amazon (#8 in Pet Supplies with nearly 40,000 reviews), TikTok Shop (#2 pet brand by GMV), and expanding into major retail.
We're building something special here, a brand that resonates authentically with our customers while scaling aggressively through social commerce. This role is central to our next phase of growth.
About the Role
We're looking for an experienced Head of TikTok Shop to take full ownership of our TikTok Shop channel and drive it to the next level. This is not an entry-level position, we need someone who has already managed TikTok Shop at scale and can hit the ground running.
You will own the entire TikTok Shop ecosystem: creator/affiliate recruitment and management, content strategy, LIVE shopping coordination with our agency partner, shop optimization, and team leadership. You'll manage the relationship with our TikTok Shop agency while building and leading an internal team that drives organic growth through creator relationships and community building.
IMPORTANT: This role requires proven TikTok Shop management experience. We need someone who deeply understands TikTok Seller Center, affiliate commission structures, creator outreach workflows, content performance analytics, and the nuances of building a creator community that authentically represents our brand.
Key Responsibilities
Agency & Vendor Management
Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
Review LIVE performance analytics and provide strategic direction to maximize GMV
Coordinate product sample shipments, inventory availability, and promotional calendars with teams
Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
Creator & Affiliate Program Management
Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
Content Strategy & Creative Operations
Oversee content creation workflows from ideation to publishing
Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance
Develop content briefs, style guides, and creative direction that resonates with our core customer
Analyze content performance metrics to identify winning formats, hooks, and creator styles
Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns
TikTok Shop Operations & Optimization
Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
Monitor and resolve shop violations, policy issues, and account health concerns proactively
Manage negative review responses and customer experience touchpoints within TikTok Shop
Stay current on TikTok platform changes, algorithm updates, and emerging best practices
Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales
Team Leadership & Development
Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)
Establish clear processes, SOPs, and performance metrics for team members
Foster a culture of experimentation, data-driven decision making, and continuous improvement
Report on channel performance to leadership with clear insights and strategic recommendations
Requirements
Must Have (Non-Negotiable)
2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV
Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
Experience managing and building creator/affiliate outreach teams
Strong understanding of content performance metrics and what drives viral, shoppable content
Experience working with agencies and holding external partners accountable
Exceptional communication skills, you can rally creators, manage teams, and present to leadership
Strongly Preferred
Experience with physical products, particularly pet products or home goods
Background in direct-response marketing
Experience with LIVE shopping production and optimization
Familiarity with TikTok Ads and Spark Ads integration
Experience in high-growth, entrepreneurial environments
You actually use TikTok Shop as a consumer and understand the user experience
Who You Are
Ownership Mentality: You treat this channel like it's your own business. You don't wait to be told what to do, you identify opportunities, solve problems, and drive results.
Relationship Builder: You know that creator partnerships are built on trust and mutual benefit. You're equally comfortable nurturing a micro-influencer and negotiating with a top creator's manager.
Data-Driven: You make decisions based on metrics, not hunches. You can analyze a content performance report and immediately identify actionable insights.
Operationally Excellent: You love building systems. You create SOPs, establish workflows, and ensure nothing falls through the cracks at scale.
Adaptable: TikTok's platform changes constantly. You stay ahead of trends, adapt quickly, and see platform evolution as an opportunity.
Compensation & Benefits
Base Salary: $130,000 – $160,000 depending on experience
Performance Incentives: Monthly/Quarterly bonuses tied to channel growth milestones and team performance (structured incentive program, not commission-based)
Benefits Package:
Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Flexible PTO policy
Office in Brickell, Miami (opening soon) with hybrid/remote flexibility
Join a fast-growing 9-figure brand with significant market presence
Location: Remote position, Brickell, Miami preferred.
Note: This role requires demonstrated TikTok Shop management experience. Candidates without direct TikTok Shop experience will not be considered.
Originally posted on Himalayas
Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.
From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.
At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.
About Muddy Mat
Muddy Mat is Catch Creation's flagship 9-figure pet products brand, beloved by dog lovers across America. Our chenille doormats solve a real problem for pet parents who love their dogs playing outside but hate the mess that comes with it. We've grown from a direct-response television brand into a multi-channel powerhouse with strong positions on Amazon (#8 in Pet Supplies with nearly 40,000 reviews), TikTok Shop (#2 pet brand by GMV), and expanding into major retail.
We're building something special here, a brand that resonates authentically with our customers while scaling aggressively through social commerce. This role is central to our next phase of growth.
About the Role
We're looking for an experienced Head of TikTok Shop to take full ownership of our TikTok Shop channel and drive it to the next level. This is not an entry-level position, we need someone who has already managed TikTok Shop at scale and can hit the ground running.
You will own the entire TikTok Shop ecosystem: creator/affiliate recruitment and management, content strategy, LIVE shopping coordination with our agency partner, shop optimization, and team leadership. You'll manage the relationship with our TikTok Shop agency while building and leading an internal team that drives organic growth through creator relationships and community building.
IMPORTANT: This role requires proven TikTok Shop management experience. We need someone who deeply understands TikTok Seller Center, affiliate commission structures, creator outreach workflows, content performance analytics, and the nuances of building a creator community that authentically represents our brand.
Key Responsibilities
Agency & Vendor Management
Own the day-to-day relationship with our in-house outreach team, ensuring they deliver on 70+ monthly LIVE hours, creator campaigns, and shop optimization
Review LIVE performance analytics and provide strategic direction to maximize GMV
Coordinate product sample shipments, inventory availability, and promotional calendars with teams
Hold team accountable to KPIs while maintaining a collaborative, growth-focused partnership
Creator & Affiliate Program Management
Build and manage an internal creator outreach team responsible for recruiting, onboarding, and nurturing affiliate relationships
Develop tiered affiliate commission structures and incentive programs that drive sustainable growth
Create and maintain creator communication workflows, from initial outreach templates to ongoing relationship management
Identify and cultivate relationships with high-performing creators, micro-influencers, and brand advocates
Manage creator compliance, ensuring content aligns with brand guidelines and platform policies
Content Strategy & Creative Operations
Oversee content creation workflows from ideation to publishing
Manage feedback loops between video editors, outreach team, and creators to continuously improve content performance
Develop content briefs, style guides, and creative direction that resonates with our core customer
Analyze content performance metrics to identify winning formats, hooks, and creator styles
Coordinate content calendar with promotional events, platform subsidies, and seasonal campaigns
TikTok Shop Operations & Optimization
Own TikTok Seller Center management: product listings, pricing strategy, promotional setup, shop health monitoring
Monitor and resolve shop violations, policy issues, and account health concerns proactively
Manage negative review responses and customer experience touchpoints within TikTok Shop
Stay current on TikTok platform changes, algorithm updates, and emerging best practices
Leverage platform events, subsidies, and promotional opportunities to maximize visibility and sales
Team Leadership & Development
Build, hire, and manage the internal TikTok Shop team (outreach specialists, content coordinators, community managers)
Establish clear processes, SOPs, and performance metrics for team members
Foster a culture of experimentation, data-driven decision making, and continuous improvement
Report on channel performance to leadership with clear insights and strategic recommendations
Requirements
Must Have (Non-Negotiable)
2+ years of hands-on TikTok Shop management experience at a brand or agency generating significant GMV
Proven track record of scaling TikTok Shop revenue through affiliate programs and creator partnerships
Deep expertise in TikTok Seller Center, affiliate management systems, and platform analytics
Experience managing and building creator/affiliate outreach teams
Strong understanding of content performance metrics and what drives viral, shoppable content
Experience working with agencies and holding external partners accountable
Exceptional communication skills, you can rally creators, manage teams, and present to leadership
Strongly Preferred
Experience with physical products, particularly pet products or home goods
Background in direct-response marketing
Experience with LIVE shopping production and optimization
Familiarity with TikTok Ads and Spark Ads integration
Experience in high-growth, entrepreneurial environments
You actually use TikTok Shop as a consumer and understand the user experience
Who You Are
Ownership Mentality: You treat this channel like it's your own business. You don't wait to be told what to do, you identify opportunities, solve problems, and drive results.
Relationship Builder: You know that creator partnerships are built on trust and mutual benefit. You're equally comfortable nurturing a micro-influencer and negotiating with a top creator's manager.
Data-Driven: You make decisions based on metrics, not hunches. You can analyze a content performance report and immediately identify actionable insights.
Operationally Excellent: You love building systems. You create SOPs, establish workflows, and ensure nothing falls through the cracks at scale.
Adaptable: TikTok's platform changes constantly. You stay ahead of trends, adapt quickly, and see platform evolution as an opportunity.
Compensation & Benefits
Base Salary: $130,000 – $160,000 depending on experience
Performance Incentives: Monthly/Quarterly bonuses tied to channel growth milestones and team performance (structured incentive program, not commission-based)
Benefits Package:
Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Flexible PTO policy
Office in Brickell, Miami (opening soon) with hybrid/remote flexibility
Join a fast-growing 9-figure brand with significant market presence
Location: Remote position, Brickell, Miami preferred.
Note: This role requires demonstrated TikTok Shop management experience. Candidates without direct TikTok Shop experience will not be considered.
Originally posted on Himalayas
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