Head of Social, Video & Content Strategy (Destination Weddings)

This is a remote position.
Know how to build a brand on social? Do you genuinely get video, love social, and enjoy motivating and leading a team? We’re looking for someone to shape how Paradise Weddings shows up to the world. Not just what we say, but how our brand looks, feels, and connects across every platform. If you love turning ideas into momentum and content into a brand people fall in love with, this role is for you.

This is a high-ownership role. You’ll be self-driven, decisive, and comfortable without hand-holding. Initiative, momentum, and accountability matter more than instructions.

The Head of Social & Video Growth owns our entire social ecosystem: - Instagram

- YouTube

- TikTok

- and the ideas, hooks, visuals, and storytelling behind every post.

You are responsible for how our feeds look, how our brand feels, and how consistently and intentionally our content shows up.

This role shapes content from idea to execution:

Social and video strategy

Campaign concepts and storytelling

Scripts, hooks, captions, and creative direction

Production planning and execution

Post-production feedback and quality control

Turning long-form into high-impact short-form

Brand voice, consistency, and daily content direction

This is not a scheduling role. It’s ownership of how our content is created and how our brand appears to the world.

You will lead a small creative team by setting direction, standards, and energy. Motivating, setting goals, celebrating wins, and growing the team when needed are core responsibilities.

What You’ll Own

Social & Video Strategy

Overall growth strategy across platforms

Scalable systems for content production

Content ideas, campaigns, and scripts

Ensuring content is authentic, inspiring, and on-brand

Production & Post-Production

Oversight from idea through publishing

Collaboration with editors and creators

Clear, actionable feedback

High standards for storytelling and quality

Publishing & Brand Presentation

Content calendar and posting consistency

Cohesive, premium look across feeds

Strong visual identity and brand aesthetic

Ensuring Paradise Weddings feels modern and intentional everywhere

Team Leadership

Lead and motivate a creative team

Set goals people rally behind

Coach and develop talent

Build excitement and ownership

Structure, KPIs & Reporting

Define and track performance metrics

Reporting that shows what’s working and why

Data-informed creative decisions

This role fits someone who:

Lives and breathes social media

Has grown a brand or audience before

Writes hooks and captions that stop the scroll

Thinks in trends, formats, and social-native storytelling

Has led video production across platforms

Loves turning long-form into short-form

Enjoys leading people

Is organized, metrics-driven, and self-motivated

Wedding experience is a bonus, not required. Execution matters more than industry background.

This is a leadership role. You must be comfortable:

Setting priorities independently

Making decisions

Building structure

Holding yourself and others accountable

Driving results

About Paradise Weddings:We’re a leading destination wedding company specializing in Mexico and the Caribbean. We combine deep resort knowledge with modern systems and thoughtful storytelling to create clarity and confidence for couples. This role owns the growth and presentation of the brand that introduces Paradise Weddings to the world.

Requirements

Originally posted on Himalayas