Head of Digital

Responsibilities:

Manage the Company's delivery business, this include Establish key metrics to drive growth of Company's delivery business

Define plans and strategies to grow both in-house delivery and 3rd party aggregators, working closely with marketing through innovative campaigns to engage, inform and motivate, as a result drive sales and grow the brand

Planning and delivering CRM strategies across the organization to retain existing customers and increase brand loyalty

Establishing the CRM and business rules that will work seamlessly across the business and capture crucial information along the sales funnel

Ensuring the guest database is segmented according to business needs, e.g. customer lifecycle, daypart, product, etc. for targeted marketing activities

Establish key metrics to drive app installs and growth of Company's user base

Understanding Company's CRM strategy globally and adapting to the local context , including managing various stakeholders end-to-end, including internal teams, app developers, agencies, and regional counterparts

Research new technologies and keep the company at the forefront of digital marketing

Develop a performance multi-channel media strategy to achieve revenue and brand goals including optimizing performance marketing campaigns across different platforms and channels (Paid Search, Display, Paid social)

Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)​

Manage implementation, tracking and measurement of campaigns, on time and within budget

Complete competitor bench marking for promotional activity and report regularly to key stakeholders

Requirements:

Bachelor's/ Masters degree in business or related field

Past experience working in digital/ CRM with team management experience

Good experience on media strategy, performance analytics and campaign optimization

Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Advanced communication and interpersonal skills

Comfortable with numbers, budget & planning, metrics, spreadsheets

Good command of English, Bahasa would be a plus

Skilled in budgeting and planning

Ability to present and express ideas and information clearly and concisely in a manner appropriate to the audience, whether orally or in writing; ability to establish effective working relationships among team members

Eager to work in a creative and collaborative environment

Originally posted on Himalayas