Hands-On Marketing Manager | Adventure Travel | Strategy & Daily Execution
Budget / Salary$499–500
TypeFreelance project
LocationRemote
Posted2 hours ago
We are looking for a hands-on marketing manager to own our organic social media strategy and daily execution for an adventure travel brand.
We operate small-group, 8-day / 7-night island expeditions focused on nature, hiking, camping and adventure. Our objective is to reach relevant international travelers and turn their interest into qualified inquiries and bookings.
Our social accounts have been active for approximately two weeks, with limited engagement and no inquiries or bookings from social media so far.
WHAT WE PROVIDE
- A live website with online booking.
- Instagram, TikTok and Facebook accounts.
- An existing library of footage and photos.
- A separate video editor.
- An operations team to confirm travel information and handle bookings.
YOUR RESPONSIBILITIES
1. Strategy and planning
- Audit our accounts, content and relevant competitors.
- Recommend priority markets and traveler segments.
- Deliver a practical 30-day action plan and 90-day organic strategy within the first two weeks.
- Maintain a content calendar and proactively improve the approach based on results.
2. Daily content and publishing
- Plan approximately 30 core content pieces per month to support daily publishing, including weekends.
- Adapt and publish the content across Instagram, TikTok and Facebook: approximately 30 core pieces distributed across three platforms, not 90 unique concepts.
- Propose a suitable mix of short videos, carousels and image posts.
- Write strong English hooks, captions and calls to action.
- Design carousels and image posts using our assets.
- Include Stories and specify the monthly quantity in your proposal.
- Begin publishing during the first week while developing the strategy, subject to receiving access, assets and timely editor delivery.
3. Video editor coordination
- Provide clear briefs covering concepts, footage selections, hooks, on-screen text, pacing and calls to action.
- Review drafts and coordinate revisions before publication.
- Our existing editor handles video editing.
4. Community management and lead qualification
- Check comments and DMs daily, including weekends, and specify your response coverage.
- Answer questions using information approved by our team.
- Qualify inquiries by travel dates, group size and suitability for the expedition.
- Guide interested travelers toward our booking website and pass qualified inquiries to our team.
- Maintain a shared inquiry log.
5. Tracking and reporting
- Coordinate tracked links and measurement with our team.
- Provide weekly reports covering audience countries, content performance, website visits, qualified inquiries and attributable bookings where measurable.
- Explain what was tested, what was learned and what will change next.
- We do not expect guaranteed bookings. We expect consistent delivery, clear reporting and ongoing improvement.
FUTURE PAID ADVERTISING
We intend to introduce Meta and TikTok advertising later. Please explain whether you can personally manage this phase. Its scope and management terms will be agreed before activation. Advertising spend will be separate.
Google Ads, SEO, email marketing, CRM implementation and website development are outside the initial scope.
BUDGET AND TRIAL
USD 500 per month on a fixed, deliverables-based retainer, starting with a one-month paid trial. The listed USD 500 project budget covers the first month.
This is not an hourly contract. Continued collaboration will depend on execution, performance and mutual agreement. Any future changes to the scope or fee must be agreed by both parties in advance.
Please clearly identify any exclusions before we agree on the scope.
IN YOUR PROPOSAL, PLEASE INCLUDE:
1. An account you personally managed, your exact responsibilities and measurable results. Separate organic and paid results.
2. Your proposed monthly content mix, Story quantity and daily community-management coverage.
3. Confirmation that you can own this scope for USD 500 per month, starting with a one-month paid trial. Identify any tasks you would delegate.
4. Your earliest start date and proposed first publishing date.
5. Your experience reaching European and North American audiences, working languages and Meta/TikTok advertising experience.
Experience with travel or adventure brands is preferred. Strong English copywriting, initiative and reliable execution are essential.
We operate small-group, 8-day / 7-night island expeditions focused on nature, hiking, camping and adventure. Our objective is to reach relevant international travelers and turn their interest into qualified inquiries and bookings.
Our social accounts have been active for approximately two weeks, with limited engagement and no inquiries or bookings from social media so far.
WHAT WE PROVIDE
- A live website with online booking.
- Instagram, TikTok and Facebook accounts.
- An existing library of footage and photos.
- A separate video editor.
- An operations team to confirm travel information and handle bookings.
YOUR RESPONSIBILITIES
1. Strategy and planning
- Audit our accounts, content and relevant competitors.
- Recommend priority markets and traveler segments.
- Deliver a practical 30-day action plan and 90-day organic strategy within the first two weeks.
- Maintain a content calendar and proactively improve the approach based on results.
2. Daily content and publishing
- Plan approximately 30 core content pieces per month to support daily publishing, including weekends.
- Adapt and publish the content across Instagram, TikTok and Facebook: approximately 30 core pieces distributed across three platforms, not 90 unique concepts.
- Propose a suitable mix of short videos, carousels and image posts.
- Write strong English hooks, captions and calls to action.
- Design carousels and image posts using our assets.
- Include Stories and specify the monthly quantity in your proposal.
- Begin publishing during the first week while developing the strategy, subject to receiving access, assets and timely editor delivery.
3. Video editor coordination
- Provide clear briefs covering concepts, footage selections, hooks, on-screen text, pacing and calls to action.
- Review drafts and coordinate revisions before publication.
- Our existing editor handles video editing.
4. Community management and lead qualification
- Check comments and DMs daily, including weekends, and specify your response coverage.
- Answer questions using information approved by our team.
- Qualify inquiries by travel dates, group size and suitability for the expedition.
- Guide interested travelers toward our booking website and pass qualified inquiries to our team.
- Maintain a shared inquiry log.
5. Tracking and reporting
- Coordinate tracked links and measurement with our team.
- Provide weekly reports covering audience countries, content performance, website visits, qualified inquiries and attributable bookings where measurable.
- Explain what was tested, what was learned and what will change next.
- We do not expect guaranteed bookings. We expect consistent delivery, clear reporting and ongoing improvement.
FUTURE PAID ADVERTISING
We intend to introduce Meta and TikTok advertising later. Please explain whether you can personally manage this phase. Its scope and management terms will be agreed before activation. Advertising spend will be separate.
Google Ads, SEO, email marketing, CRM implementation and website development are outside the initial scope.
BUDGET AND TRIAL
USD 500 per month on a fixed, deliverables-based retainer, starting with a one-month paid trial. The listed USD 500 project budget covers the first month.
This is not an hourly contract. Continued collaboration will depend on execution, performance and mutual agreement. Any future changes to the scope or fee must be agreed by both parties in advance.
Please clearly identify any exclusions before we agree on the scope.
IN YOUR PROPOSAL, PLEASE INCLUDE:
1. An account you personally managed, your exact responsibilities and measurable results. Separate organic and paid results.
2. Your proposed monthly content mix, Story quantity and daily community-management coverage.
3. Confirmation that you can own this scope for USD 500 per month, starting with a one-month paid trial. Identify any tasks you would delegate.
4. Your earliest start date and proposed first publishing date.
5. Your experience reaching European and North American audiences, working languages and Meta/TikTok advertising experience.
Experience with travel or adventure brands is preferred. Strong English copywriting, initiative and reliable execution are essential.
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