Halloween Shopify Ads Campaign Specialist

Project Overview
We are looking for an experienced Facebook Ads and Google Ads Specialist to help launch and optimize our upcoming Halloween 2026 campaign.
Our Shopify store primarily sells T-shirts to customers in the United States. With Halloween approaching, we need someone who can move quickly, develop effective advertising strategies, test creatives, and maximize sales during this seasonal shopping period.
This is a time-sensitive project, so we are looking for a proactive freelancer who understands the US e-commerce market and can start as soon as possible.
Responsibilities
Set up, manage, and optimize Facebook and Instagram Ads campaigns.
Plan and execute Google Ads campaigns where appropriate.
Research US audiences, customer interests, and seasonal buying trends.
Test different T-shirt designs, ad creatives, copy, audiences, and offers.
Analyze campaign performance, including CTR, CPC, CPA, ROAS, and conversion rates.
Identify winning products and creatives, then scale profitable campaigns.
Monitor daily performance and provide regular reports.
Recommend improvements to product pages, landing pages, and conversion rates.
Requirements
Proven experience running paid advertising campaigns for e-commerce stores.
Strong knowledge of Meta Ads Manager and/or Google Ads.
Experience targeting customers in the United States.
Experience with apparel, T-shirts, print-on-demand, or seasonal products is a plus.
Understanding of Shopify, Meta Pixel, conversion tracking, and Google Analytics.
Ability to work under tight deadlines and make data-driven decisions.
Clear communication and regular performance updates.
Project Goals
Our primary goals are to:
Launch campaigns quickly before Halloween.
Identify winning T-shirt designs and advertising creatives.
Generate profitable sales from US customers.
Optimize advertising spend based on real performance data.
Build a foundation for future seasonal campaigns, including Christmas.