Hair Care Social Media Campaign

I’m launching a fresh hair-care line and want a focused marketing campaign built entirely around social media posts. Your mission is to plan and craft the posts that will spark curiosity, teach simple hair-health tips, and ultimately drive traffic to our store.

The scope revolves around:
• Building a 4-week calendar that spaces out product teasers, educational tips, and community prompts across Instagram, TikTok, and Facebook.
• Writing attention-grabbing captions, calls-to-action, and hashtag sets for every post.
• Supplying a visual brief—simple Canva mock-ups or clear art-direction notes—so my in-house designer can finalize the graphics.
• Wrapping up with a quick performance-oriented guide that highlights ideal posting times and next-step suggestions.

Acceptance criteria: copy must stay on-brand (friendly, inclusive, empowering), follow each platform’s character limits, and be delivered in an editable Google Doc with corresponding Canva links or image notes.

If you’ve steered social campaigns in beauty or personal care before, let me know; strong engagement numbers or sample posts will help me choose quickly.