Grow Sydney Music School Enrolments

# SEO & Google Ads Specialist Needed – Music School in Sydney (Ongoing Management)

**About Us**

Musicando is an established boutique music school based in Rozelle, Sydney, offering private music lessons for adults and children, as well as creative group music programs.

We are looking for an experienced SEO and Google Ads specialist to help us significantly increase student enquiries and enrolments.

**Our main priorities are:**

- **Adult private music lessons** – piano, singing and guitar.
- **Children's private music lessons** – piano, singing and guitar.
- **Group music classes** – early childhood music programs and creative group sessions.

Our goal is to reach the largest possible audience of potential students who are likely to enrol, increase bookings and grow our business sustainably.

**What We Need**

We are looking for someone who can:

- Review our existing website and online presence.
- Develop an effective SEO and Google Ads strategy.
- Improve our search rankings for relevant music lessons and programs.
- Set up, manage and regularly optimise Google Ads campaigns.
- Identify the most effective audiences, keywords and advertising opportunities.
- Improve conversion rates and generate more genuine student enquiries.
- Monitor results and provide clear, understandable reports.
- Recommend improvements based on actual performance.

**Important – Preserving Our Identity**

Musicando is an artistic, creative and community-oriented music school.

We have invested considerable care in the design, content and identity of our website, and we want to preserve its character.

We are not interested in generic commercial content, excessive keywords or unnecessary website redesigns.

Any suggested changes to our website must be discussed and approved before implementation.

**Budget & Ongoing Collaboration**

We would prefer to work with someone who can manage and optimise our campaigns on an ongoing basis.

However, we are a small, growing business and need a cost-effective solution with reasonable management fees.

We are open to starting with an initial audit and setup, followed by affordable monthly management.

We value efficiency, transparency and measurable results over expensive SEO packages or unnecessary services.

**When Applying, Please Include:**

1. Your experience with SEO and Google Ads, ideally for education or service-based businesses.
2. Examples of successful campaigns and results.
3. Your recommended strategy for attracting more music students.
4. Your one-off setup fee and ongoing monthly management fee.
5. Your suggested monthly advertising budget, separate from your management fee.
6. What is included in your monthly services.
7. How you track enquiries, conversions and campaign performance.

We are particularly interested in someone who can take responsibility for ongoing optimisation, communicate clearly and help us achieve sustainable growth.

**Website:** www.musicando.com.au

We look forward to hearing from experienced professionals who can help Musicando reach more students and grow.