Grow Our Online Art Brand

Hiring: Complete Digital Marketing & E-commerce Management Team for Online Painting Business

About the Business

We are an online business focused on selling paintings and artwork. We are looking for an experienced digital marketing professional, freelancer, or dedicated team to manage and grow our complete digital presence, increase brand awareness, generate qualified traffic, and drive online sales.

We want to build a strong online brand in the art and home décor market through a combination of organic marketing, paid advertising, content creation, SEO, AI search optimisation, and e-commerce management.

We are looking for a long-term working relationship with professionals who understand e-commerce, digital branding, customer acquisition, and online sales growth.

Scope of Work & Responsibilities

1. SEO – Search Engine Optimisation

- Complete website SEO audit and implementation.
- Keyword research relevant to paintings, artwork, wall décor, and home interiors.
- On-page and off-page SEO.
- Technical SEO and website optimisation.
- Product page and category page optimisation.
- Image SEO, alt text, metadata, and structured data.
- Link-building and domain authority improvement.
- Competitor analysis and keyword ranking reports.
- Organic traffic and conversion improvement.

2. AEO – Answer Engine Optimisation

- Optimise website content for answer-based search platforms.
- Create FAQ sections and question-based content.
- Optimise content for featured snippets and conversational search.
- Improve brand visibility in answer engines such as Google AI Overviews and other AI-powered search experiences.

3. GEO – Generative Engine Optimisation

- Improve brand visibility across AI-powered search and recommendation platforms.
- Optimise website content for platforms such as ChatGPT, Gemini, Perplexity, and other generative AI search engines.
- Develop structured, authoritative, and relevant brand content.
- Build brand mentions, citations, and digital authority.
- Monitor AI search visibility wherever measurable.

4. Social Media Management & Content Creation

Manage our social media presence, particularly Instagram, Facebook, and Pinterest.

Responsibilities include:

- Develop a monthly social media strategy and content calendar.
- Create high-quality promotional graphics and creatives.
- Produce engaging reels, short-form videos, and stories.
- Develop content around paintings, artists, artwork collections, interior décor, and styling inspiration.
- Write engaging captions, hashtags, and promotional copy.
- Plan product launches, seasonal campaigns, and promotional activities.
- Maintain consistent brand identity and visual communication.
- Analyse engagement, reach, audience growth, and content performance.

5. Performance Marketing & Paid Advertising

Plan, execute, and optimise paid advertising campaigns.

Platforms:

- Meta Ads (Facebook and Instagram).
- Google Ads.
- Google Shopping, where applicable.
- Pinterest Ads, where relevant.

Responsibilities:

- Develop advertising strategies focused on actual sales.
- Create campaign creatives, ad copies, and audience segments.
- Set up conversion tracking and analytics.
- Implement retargeting and remarketing campaigns.
- Conduct A/B testing of creatives, audiences, and landing pages.
- Optimise CPC, CPM, CTR, CPA, conversion rate, and ROAS.
- Provide transparent advertising performance reports.

Important: We are looking for sales-focused advertising, not campaigns designed only to increase likes, followers, or impressions.

6. Website & E-commerce Management

Take responsibility for the ongoing management and optimisation of our online store.

Responsibilities:

- Regular website maintenance and updates.
- Uploading and managing painting products.
- Writing SEO-friendly product titles and descriptions.
- Optimising product images and product presentation.
- Managing product categories and collections.
- Improving website navigation and user experience.
- Monitoring website speed and technical performance.
- Improving product pages, cart experience, and checkout conversion.
- Monitoring website analytics and identifying improvement opportunities.

7. Content Strategy & Brand Building

We want to establish our business as a recognisable brand in the online art and painting industry.

Content should include:

- Art and painting education.
- Home décor and interior styling inspiration.
- Painting selection guides.
- Artist stories and artwork backgrounds.
- Product-focused promotional campaigns.
- Customer testimonials and reviews.
- Festival and seasonal promotions.
- Engaging reels and creative storytelling.

Expected Monthly Deliverables

We expect a clear monthly work plan covering:

- 12–15 social media posts.
- 8–12 reels or short-form videos.
- 4 SEO-focused blogs or articles.
- Product listing and SEO optimisation.
- Regular website updates and maintenance.
- Continuous paid advertising management.
- Monthly SEO, AEO, and GEO optimisation.
- Competitor and market analysis.
- Monthly performance and sales reports.
- Recommendations for improving customer acquisition and conversion rates.

The exact deliverables can be discussed based on the proposed team structure and budget.

Skills & Experience Required

We are looking for professionals with:

- Proven experience in e-commerce digital marketing.
- Strong knowledge of SEO, AEO, and GEO.
- Experience managing Meta and Google Ads.
- Expertise in content creation and social media management.
- Graphic design and video editing capabilities.
- Website management and e-commerce experience.
- Knowledge of Google Analytics 4, Google Search Console, and Meta Pixel.
- Experience in home décor, art, lifestyle, or D2C brands will be an advantage.

What We Expect From You

Please share the following information when applying:

1. Your portfolio and previous work.
2. Examples of e-commerce brands you have managed.
3. Previous SEO, AEO, and GEO results or case studies.
4. Examples of social media creatives and video content.
5. Your experience in running sales-focused Meta and Google Ads.
6. The team members and resources available to you.
7. Your proposed monthly strategy and deliverables.
8. Your monthly professional fees.
9. Your suggested advertising budget.
10. Your expected initial timeline for implementation.

Engagement Type

- Long-term monthly engagement.
- Open to individual freelancers, specialised teams, and digital marketing agencies.
- Looking for transparent reporting, measurable performance, and consistent execution.
- Monthly performance reviews and clear deliverables.

Our Primary Objective

Our primary objective is to build a strong online painting brand, improve organic and AI-powered search visibility, create engaging content, attract relevant customers, and increase profitable online sales.

We are not simply looking for someone to handle social media. We want a complete digital growth partner who can take responsibility for our online marketing ecosystem, website management, content, advertising, and overall digital growth.

If you have the expertise, creative capabilities, and experience to manage an end-to-end e-commerce digital marketing operation, we would love to hear from you.