Google & Meta Ads Setup

I need our first full-funnel paid campaign built across Google Ads, Facebook, and Instagram with one clear purpose: drive qualified leads and sales.

Here’s what I already know about the brief:

• Goal – conversions, not vanity metrics. Every ad, keyword, and audience should point toward contact form fills and check-outs.
• Targeting – keep the radius tight around our city and exclude anyone under 25.
• Platforms – search, display, and remarketing inside Google Ads, plus feed and story placements on Facebook and Instagram.

I’ll supply brand guidelines, existing creative assets, and access to Google Tag Manager. You’ll turn that into:

1. Keyword and audience research tailored to purchase intent.
2. Campaign structure and ad groups, including negative keywords, custom/look-alike audiences, and excluded