Google & Meta Ads Lead Generation

I need a performance-driven specialist who can set up, manage, and continually optimise lead-generation campaigns on both Google Ads and Meta Ads. The offer we’re promoting is a digital product, so conversion tracking and funnel attribution must be airtight.

Here’s what I expect:
• Strategic research to identify profitable keywords, audiences, and creative angles.
• Full campaign build-out in Google Ads (Search, Display, and, if viable, YouTube) and Meta Ads (Facebook & Instagram).
• Accurate event tracking through Google Tag Manager, GA4, and Meta Pixel so every form fill or checkout is recorded as a conversion.
• Ongoing A/B testing of ad copy, creative, targeting, and bidding, with weekly optimisation sprints.
• Clear, actionable reports each week outlining spend, CPL, ROAS, and next steps.

Acceptance criteria: campaigns must go live within five days of hire, maintain tracking accuracy above 95 %, and hit an initial cost-per-lead target that we will agree on before launch.

Access to the ad accounts, pixels, and creative assets will be provided immediately after kickoff. If you’re confident in scaling profitable campaigns for digital offers, I’m ready to start.