Google Local Ads Lead Generation &Website Ads

I need an experienced performance marketer to take full ownership of my Google Local Listings campaigns with one clear objective: bring me qualified leads. My business relies on two actions—phone calls and form submissions—so every optimisation decision should drive those outcomes at the lowest possible cost per lead.

You will:
• Audit my current Google Business profile and any existing Local Listing ads.
• Build or restructure campaigns, ad groups, and assets specifically geared toward call-driven and form-fill conversions.
• Set up conversion tracking (phone call tracking numbers, tag manager events, and form-submission goals) so results are crystal-clear inside Google Ads and Analytics.
• Continuously test bids, keywords, headlines, images, and extensions, reporting back on what’s working and what needs adjustment.
• Provide concise weekly performance summaries with next-step recommendations.

Acceptance criteria
1. Conversion tracking proves at least 95 % accuracy for both calls and forms.
2. Cost per lead trends downward for two consecutive optimisation cycles.
3. Weekly reports are delivered on time and include actionable insights, not just data dumps.

If you specialise in Google Local Listings and can demonstrate past success generating leads through phone calls and forms, let’s work together.