Google Ads Specialist Required – Lead Generation & Campaign Management

Google Ads Specialist Required – Lead Generation & Campaign Management

We are looking for an experienced and performance focused Google Ads Specialist to manage Google Ads campaigns for our clients.

Our primary objective is not just to generate clicks or traffic. We are looking for someone who can help us generate high-quality, genuine and relevant leads that can convert into real customers and business.

Key Responsibilities

The selected freelancer will be responsible for complete Google Ads management, including:

* Google Search Ads
* Performance Max Campaigns
* Display Ads
* YouTube/Video Ads
* Shopping Ads, where applicable
* Remarketing/Retargeting Campaigns
* Lead Generation Campaigns
* Call-focused campaigns
* Location-based and local campaigns
* Keyword research and keyword selection
* Search term analysis and negative keyword management
* Ad group structuring
* High-converting ad copy creation
* Audience and demographic targeting
* Location targeting and geo optimization
* Bid strategy selection and optimization
* Conversion tracking and performance monitoring
* Budget management and allocation
* CPC, CTR, CPL and conversion optimization
* A/B testing of ads and landing pages
* Regular campaign optimization based on performance data
* Identifying and reducing irrelevant/low-quality traffic
* Improving lead quality and conversion potential
* Scaling campaigns when profitable opportunities are identified

What We Expect

We are looking for someone who understands that successful Google Ads is not simply about getting more clicks. The focus should be on:

**Relevant Traffic → Quality Leads → Genuine Enquiries → More Clients & Business**

The freelancer should be able to analyze campaign data, identify what is working and what is not, and continuously optimize the campaigns accordingly.

We also expect the freelancer to suggest improvements wherever required in terms of keywords, targeting, ad copy, bidding, landing pages, conversion tracking and campaign structure.

Client & Business Requirements

We work with businesses across different industries and locations. Therefore, the freelancer should be comfortable handling campaigns for different types of businesses and adapting the strategy according to the client's industry, target audience and objectives.

Experience with local businesses, service-based businesses and lead-generation campaigns will be highly preferred.

Reporting & Communication

The freelancer should provide regular performance updates and clearly explain:

* What was optimized
* What changes were made
* Campaign performance
* Lead quality
* Important search terms
* Budget utilization
* Key opportunities for improvement
* Recommended next steps

We value transparent communication and data-driven decision making.

Important

We are not looking for someone who will simply create a campaign and leave it running.

We need a Google Ads specialist who will **actively monitor, analyze, optimize and improve the campaigns on a continuous basis** with the ultimate goal of generating better-quality leads and more business for our clients.

We are interested in building a long-term working relationship with the right freelancer. If your campaigns consistently deliver good results and lead quality, there will be opportunities to manage Google Ads campaigns for multiple clients on an ongoing basis.

To Apply

Please share:

1. Your experience in Google Ads.
2. Types of campaigns you have managed.
3. Industries/niches you have worked with.
4. Examples of successful lead-generation campaigns.
5. Your approach to improving lead quality.
6. Your monthly/one-time charges.
7. Any relevant Google Ads certifications or experience.

Please apply only if you have practical experience in **Google Ads campaign management, lead generation and performance optimization** and can take responsibility for the complete campaign process.