Google Ads Specialist Needed – Optimize Existing Campaigns for Jewelry Brand

We are looking for an experienced Google Ads Specialist to optimize the existing Google Ads campaigns for our jewelry brand Labgrownlove.

Our campaigns are already fully set up and running. We are not looking for a new setup or new campaigns. The task is strictly focused on improving the performance of the existing campaigns.

Existing Campaigns

We currently have:

* 1 Search Campaign
* 1 Retargeting Campaign
* 1 Performance Max (PMax) Campaign

Your Responsibilities

* Analyze the performance of all 3 existing campaigns
* Optimize keywords and search terms
* Add and improve negative keywords
* Optimize bidding strategies
* Optimize budgets and budget distribution
* Improve ad copy, headlines, and descriptions where necessary
* Optimize targeting, audiences, locations, devices, and schedules
* Improve the existing Retargeting campaign
* Optimize the existing Performance Max campaign
* Review PMax asset groups, audience signals, and performance
* Reduce wasted ad spend and irrelevant clicks
* Improve conversion rate, CPA, and ROAS
* Check whether conversion tracking is working correctly
* Provide clear recommendations based on campaign data

Important

We do not need:

* A new Google Ads account setup
* New campaigns created from scratch
* A complete restructuring unless absolutely necessary
* General marketing consulting

The main task is the professional optimization of the 3 existing campaigns.

Our goal is to generate more profitable sales for Labgrownlove, especially for our engagement rings and lab-grown diamond jewelry, while reducing unnecessary advertising costs.

Experience with Google Ads for e-commerce, jewelry, luxury products, or high-ticket products is highly preferred.

Please include examples of previous Google Ads optimization projects and briefly explain how you would approach optimizing our existing Search, Retargeting, and Performance Max campaigns.