Google Ads Specialist for US B2B Leads

Job Description – Freelance Google Ads Specialist

Role: Freelance Google Ads & Performance Marketing Specialist
Target Market: USA
Objective: Generate quality B2B enquiries from potential dealers, distributors, electrical suppliers, furniture dealers and commercial workspace solution providers in the United States.
Key Responsibilities

1. Google Ads Management

- Plan, create, launch and manage Google Search Ads campaigns targeting the USA.
- Set up campaigns based on different product categories.
- Manage campaign budgets, bidding strategies and geographical targeting.
- Focus on generating relevant B2B leads rather than general website traffic.

2. Keyword Research

- Conduct detailed keyword research for the US market.
- Identify high-intent keywords related to:
- Power Distribution Units (PDUs).
- Table Power Modules.
- Electrical Floor Boxes.
- Conference Room Power Solutions.
- Cable Management Solutions.
- Workstation Power Solutions.
- Research competitor keywords and search trends.
- Identify negative keywords to eliminate irrelevant traffic.

3. Ad Copy & Campaign Development

- Create engaging Google Ads headlines and descriptions.
- Develop separate campaigns for relevant product categories.
- Conduct A/B testing of advertisements.
- Optimize messaging according to US customer search behaviour.

4. Conversion Tracking

- Set up conversion tracking using Google Ads and Google Tag Manager.
- Track website enquiry forms, contact submissions and phone calls.
- Integrate Google Analytics 4 (GA4).
- Ensure accurate tracking of leads generated through advertisements.

5. Campaign Monitoring & Optimization

- Regularly monitor campaign performance.
- Optimize keywords, bids, locations and advertisements.
- Monitor CPC, CTR, conversion rate and cost per lead.
- Identify and improve underperforming campaigns.
- Focus on improving the quality of enquiries.

6. Reporting & Analysis

- Provide weekly and monthly performance reports.
- Track impressions, clicks, leads and advertising expenditure.
- Analyze lead quality and campaign performance.
- Suggest improvements to increase qualified enquiries.

Expected Deliverables

- Complete Google Ads campaign setup.
- US-specific keyword research and competitor analysis.
- Campaign and ad group structuring.
- Ad copy creation.
- Conversion tracking setup.
- Regular campaign monitoring and optimization.
- Weekly performance reports.
- Monthly campaign performance analysis.

Required Experience & Skills

- Minimum 4–5 years of Google Ads experience.
- Proven experience in B2B lead generation.
- Experience targeting the US market.
- Knowledge of Google Analytics 4 and Google Tag Manager.
- Experience in manufacturing, electrical, industrial or commercial product advertising preferred.
- Ability to generate qualified business enquiries.

Engagement Details

- Working Model: Freelance.
- Market: United States.
- Payment: Project-based or monthly retainer.
- Ad Budget: To be discussed separately from the freelancer's professional fees.

Primary Performance Objective: Generate genuine enquiries from US-based dealers, distributors, electrical suppliers, furniture dealers and commercial workspace solution providers interested in partnering with Connect System.