Google Ads Specialist for Local Service Campaign

Google Ads Expert Needed – Audit, Fix & Ongoing Hourly Work

We are an IT/digital agency looking for an experienced Google Ads specialist to audit and fix an existing local service campaign, with ongoing hourly work available once the initial campaign is performing correctly.

Current Campaign

The first campaign is for a Tree Surgeon in Dublin.

Current setup:

Search campaign
Responsive Search Ad
Approx. €11 daily budget
Currently spending only around €1 per day
Dublin targeting – potential population of approx. 1.5 million
Around 24 core keywords
Mainly Exact Match, with some Phrase Match
Call leads are the main goal
Call Asset is active
Conversion tracking should be configured for phone leads
Currently set to Maximise Clicks initially to generate data
Currently receiving 0 calls

With the service, location, keywords and available search volume, we believe the campaign should easily be capable of spending significantly more of the daily budget.

First Job

We need someone to fully audit the campaign and identify why Google is barely serving the ads.

You will need to review and correct anything affecting delivery, including:

Campaign settings
Ad group structure
Keyword setup and match types
Search volume / keyword eligibility
Location targeting
Location presence settings
Bidding strategy
Budget
Responsive Search Ads
Ad strength and assets
Call Assets
Phone conversion tracking
Conversion goals
Search terms
Negative keywords
Any account, policy or eligibility issues restricting delivery

The objective is simple:

Get the campaign serving consistently, spending its available budget where appropriate, generating relevant clicks and ultimately producing phone enquiries.

This Is NOT a Retainer Position

We are not looking for an agency or someone trying to sell us a monthly Google Ads retainer.

We are already an IT/digital agency.

We need a Google Ads expert who can work for us hourly, initially auditing and fixing campaigns and then helping us build and optimise additional client campaigns.

There is potentially significant ongoing work for the right person.

Once this first Tree Surgeon campaign is working correctly, we already have:

Another client Google Ads campaign ready to be built
Approximately 3–4 additional clients we want to move onto Google Ads next month
Around 20 landscaping/home-service clients currently advertising on Facebook who could gradually be moved or expanded into Google Ads

We will only start moving these clients once we are satisfied that the first campaigns are structured and running correctly.

Ongoing work could include:

Building new Search campaigns
Responsive Search Ads
Keyword research
Exact and Phrase Match keyword structures
Negative keyword management
Search term reviews
Conversion tracking checks
Call tracking
Campaign optimisation
Location targeting
Adding and managing assets
Troubleshooting campaigns that are not spending or converting
Requirements

You must:

Be fluent in English
Have strong, demonstrable Google Ads Search experience
Understand local service / lead generation campaigns
Understand phone-call-focused campaigns
Know how to correctly configure Responsive Search Ads
Understand location targeting for local businesses
Understand conversion goals and call conversion tracking
Understand Exact Match, Phrase Match and negative keyword strategy
Be comfortable working through an hourly time tracker
Be able to explain clearly what is wrong and what you changed

Please do not apply if you are a general digital marketer who only has basic Google Ads knowledge.

We have previously dealt with people describing themselves as Google Ads experts who could not correctly configure Responsive Search Ads, location targeting, assets or conversion tracking.

We need somebody who genuinely understands Google Ads at an expert level.

When applying, please briefly explain:

What you would check first if an €11/day local Search campaign was only spending €1/day.
Your experience with local-service Google Ads campaigns focused on phone calls.
Your hourly rate.
Your availability for ongoing work if the initial campaign goes well.