Google Ads Specialist for E-commerce

IMPORTANT – PLEASE READ BEFORE BIDDING

This is a ONE-MONTH SCOPE for October 2026, with the intention that the same scope will continue on a monthly basis if the work is satisfactory.

When submitting your bid:

1. You must read this entire scope before bidding.
2. Your bid must be for the FULL SCOPE of work outlined below for October 2026.
3. If the work is satisfactory, we expect to continue with the same monthly scope through Freelancer.
4. The websites/accounts covered will rotate between months, so the ongoing arrangement will involve reviewing different websites within our portfolio while maintaining the same overall scope and responsibilities.
5. Do not contact us directly outside Freelancer. ALL communication, questions, updates and work-related discussions must remain within Freelancer messaging.

We are looking for an experienced Google Ads, Google Merchant Centre, Google Tags, Google Search Console and GA4 specialist to work with us on an ongoing monthly basis across multiple Australian Shopify e-commerce websites.

We are looking for someone who can review, troubleshoot, fix issues and make proactive commercial recommendations – not someone who simply produces reports.

MONTHLY SCOPE

1. GOOGLE SEARCH CONSOLE – 8 WEBSITES

Review all 8 websites monthly, including:

• Account/property health
• Indexing and crawl issues
• Pages not indexed
• Sitemaps
• Core Web Vitals
• Mobile/page experience
• Search performance, queries, clicks, impressions, CTR and rankings
• Security and manual issues
• Other errors and warnings
• SEO opportunities

Where possible, fix issues directly.

Where our input is required, clearly explain:

• What the issue is
• What is causing it
• What solution you recommend
• What action is required from us

2. GOOGLE MERCHANT CENTRE – 8 WEBSITES

Review all 8 websites/accounts monthly, including:

• Account health
• Product disapprovals and warnings
• Feed issues
• Pricing and availability issues
• Product data
• Images
• Shipping and tax settings where applicable
• Policy issues
• Diagnostics
• Free listings
• Product performance
• Product visibility and eligibility

Fix issues where possible and identify opportunities to improve product visibility and performance.

3. GOOGLE ADS – 6 WEBSITES

Review Google Ads across 6 websites monthly, including:

• Campaign health and performance
• Budget utilisation
• Bidding strategy
• Search terms
• Keywords and negative keywords
• Ad performance and assets
• Conversion tracking and conversion values
• ROAS, CPA, CTR and CPC
• Impression share
• Product performance
• Merchant Centre integration
• Geographic performance
• Device performance
• Audience performance
• Wasted spend
• Google recommendations

Carry out straightforward fixes where appropriate.

Do NOT make significant campaign, budget or bidding changes without approval.

4. ACTIVE GOOGLE ADS MANAGEMENT – 2 WEBSITES

In addition to the 6 Google Ads account reviews above, 2 websites will require more active campaign management.

This may include:

• Campaign structure
• Campaign settings
• Budgets
• Bidding
• Search terms and negative keywords
• Ads and assets
• Product selection
• Targeting
• Performance optimisation
• Conversion tracking

For significant changes, the process is:

1. Review the data
2. Propose the change
3. Explain why you recommend it
4. Obtain approval
5. Implement the approved change

Do not make significant changes simply because Google recommends them.

Budget increases will generally only be considered after sufficient performance data has accumulated, typically 3–4 months, rather than automatically following Google recommendations.

5. GOOGLE ANALYTICS / GA4

Review the relevant GA4 accounts and ensure:

• Tracking is working correctly
• E-commerce and purchase tracking is working
• Revenue is being recorded correctly
• Key events and conversions are configured correctly
• Google Ads is connected correctly
• Significant traffic or conversion changes are identified
• Tracking issues are investigated and fixed where possible

6. CONVERSION TRACKING

Regularly check that Google Ads is receiving accurate conversion data, including:

• Purchase conversions
• Conversion values
• GA4 / Google Ads connections
• Primary and secondary conversions
• Duplicate conversions
• Shopify / Google tracking
• Enhanced conversions where appropriate
• Significant discrepancies between Shopify and Google

Conversion tracking accuracy is particularly important. We do not want Google Ads performance being assessed against incorrect, duplicated or misleading conversion data.

7. SHOPIFY / GOOGLE INTEGRATION

You must have sufficient practical Shopify knowledge to troubleshoot the interaction between Shopify and:

• Google Ads
• Google Merchant Centre
• GA4
• Google Search Console
• Product feeds
• Google & YouTube
• Conversion tracking

You will receive appropriate Shopify and Google access required to carry out the work.

8. PROACTIVE COMMERCIAL RECOMMENDATIONS

We want someone who thinks commercially and proactively.

Do not simply identify problems. Tell us what you recommend doing about them and why.

For example, identify:

• Products that could perform better
• Campaigns wasting budget
• Poor-performing search terms
• New keyword opportunities
• Products worth promoting
• Products that should be excluded
• SEO opportunities
• Merchant Centre improvements
• Conversion tracking problems
• CTR opportunities
• Conversion opportunities
• ROAS improvement opportunities
• Relevant new Google features
• AI-related opportunities that could improve search visibility or performance

We expect you to look beyond the obvious account metrics and identify opportunities that can improve the commercial performance of the websites.

MONTHLY SUMMARY

At the end of each month, provide a concise summary covering:

COMPLETED
What was reviewed, changed and/or fixed.

ISSUES
Problems identified that require our attention or approval.

RECOMMENDATIONS
Changes you recommend, including the reason for the recommendation.

PERFORMANCE
Key observations from Google Ads, Merchant Centre, Search Console and GA4.

NEXT PRIORITIES
What you recommend should be addressed during the following month.

We do NOT want a generic automated report.

The monthly summary should demonstrate that you have actually reviewed the accounts, understand what is happening and have taken appropriate action.

ACCESS WE WILL PROVIDE

Appropriate access to:

• Shopify
• Google Ads
• Google Merchant Centre
• Google Search Console
• Google Analytics / GA4
• Google Tag Manager where required
• Relevant Google accounts and properties

WHO WE ARE LOOKING FOR

You should have strong practical experience with:

• Google Ads
• Google Merchant Centre
• Google Search Console
• GA4
• Shopify
• E-commerce conversion tracking
• Product feeds
• SEO
• Conversion optimisation
• Google troubleshooting

Experience managing multiple Shopify e-commerce websites simultaneously is highly desirable.

We are looking for someone who is:

• Experienced
• Proactive
• Accurate
• Commercially minded
• Technically capable
• Comfortable troubleshooting independently
• Able to make sensible recommendations
• Able to implement fixes rather than simply report problems
• Comfortable working across multiple websites and Google properties

IMPORTANT – BID REQUIREMENTS

Please do not submit a bid until you have read the FULL scope above.

Your bid must cover the FULL October 2026 scope outlined in this advert.

We are not looking for a bid based on a small sample of the work or selected tasks from the scope.

If the October work is satisfactory, our intention is to continue with the same overall monthly scope through Freelancer, with the websites/accounts rotating between months.

ALL COMMUNICATION MUST REMAIN WITHIN FREELANCER MESSAGING.

Do not contact us by email, phone, WhatsApp, social media or any other channel regarding this role or your application. Any communication relating to this project must remain within Freelancer.