Google Ads Sales Campaign

My e-commerce site already receives a steady flow of visitors, but I want the ad spend to translate directly into more paid orders. The goal is simple: create, optimise, and scale a Google Ads campaign that drives profitable online product sales.

Here is what I need from you:
• A clear campaign structure in Google Ads (Search and, where sensible, Performance Max or Shopping).
• Compelling ad copy and tight keyword targeting that keeps cost-per-acquisition within an agreed range.
• Correct conversion tracking set up through Google Tag Manager and Google Analytics so every sale is attributed and ROAS is visible.
• Ongoing optimisation—negative keywords, bid adjustments, ad split-testing, and budget reallocation—until the campaigns hit consistent, scalable sales figures.
• Brief weekly reports summarising spend, conversions, ROAS, and next actions.

Acceptance criteria
• Conversion tracking shows 95 %+ of transactions.
• Campaign hits an initial ROAS target we agree on before launch.
• All changes are documented inside the account for full transparency.

Accounts are already live, so you will get immediate access to Google Ads, Merchant Center, and Analytics. Once results stabilise, we can discuss scaling budgets or expanding into new markets and channels.