Google Ads Lead Generation Manager

I need a specialist who can take full ownership of my Google Ads account with one clear objective: generate high-quality leads for both B2B and B2C segments. I already have overall marketing assets in place, but the paid search strategy, daily optimisation, and accurate conversion tracking still need the expert touch.

Here’s what I’m looking for:
• Build or restructure campaigns inside Google Ads, choosing the right match types, negative keywords, and audience layers for each segment.
• Write compelling ad copy that speaks differently to business buyers and individual consumers while staying on brand.
• Set up conversion tracking (forms, calls, or in-app events) so cost-per-lead is instantly visible in the dashboard.
• Optimise bids, budgets, and creatives on an ongoing basis, delivering short weekly summaries that highlight wins, issues, and next steps.
• Provide landing-page or funnel recommendations whenever performance data shows a bottleneck.

Success will be measured by a steady rise in qualified leads at an efficient CPL, so I’m counting on a data-driven approach, smart use of Google’s automation, and transparent reporting. If you have a proven track record running lead gen campaigns on Google Ads and you’re comfortable with both business and consumer audiences, let’s get started.