Google Ads Lead Generation Management

I run a nationwide business and already have a Google Search campaign in place, but the cost-per-lead is creeping up while conversion volume is flattening. I need fresh eyes on the account and ongoing optimisation that reliably drives more sales enquiries from a national audience.

The job starts with a quick but thorough audit of my existing Search setup—keywords, match types, ad copy, extensions, bidding strategy, audience segments, and conversion tracking. From there, you’ll rebuild or refine what’s needed, then manage the campaign week-to-week:

• Tighten keyword lists, negatives, and match logic
• Write and test compelling, conversion-focused ad copy
• Optimise bidding and budgets in line with lead targets
• Keep conversion tracking and GA4 events firing accurately
• Supply a concise performance report each week so I can see CPL, conversions, and any experiments you’re running

Acceptance criteria
1. Cost-per-lead drops by a meaningful, trackable margin within the first month.
2. At least two ad copy or landing-page tests live at all times.
3. Transparent, data-backed reporting delivered on the agreed schedule.

Tools you should already be comfortable with: Google Ads Editor, Google Tag Manager, GA4, and Looker Studio (for reporting dashboards). If you also have experience with call-tracking integrations, that’s a bonus I’ll happily leverage.

Access can be granted immediately; let me know your preferred workflow and any clarifications you need, and we’ll get the first optimisation sprint underway.